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Make Your City Happy Again! Go—Stadhuisplein

Caroline was in Maastricht for TEDx Urban Development to talk to Riccardo Marini about Happy Cities and she met Dorine, the initiator of HOF, a happy city project in Rotterdam.

This summer I had the privilege to speak at TEDX Maastricht about urban development. One of my collegue speakers at that TEDX was the famous architect Riccardo Marini from GEHL architects. He spoke the famous words:

»Why smart cities – What about Happy«

Riccardo spoke about that »the notion of efficiency dominates everything we do; this has distorted the value system we use to gauge success. A successful city is not one that is only economically powerful. Perhaps we need to rethink the way we build cities. The happiness of people should be more important than making cities efficient.«

Spread the world
Making cities happy again, that is what we want to do! This is one of the reasons we chased so hard for a few undesirable spaces in the city center of Rotterdam, to be used by entrepreneurs, students and creatives with one purpose: »Make this place happy again!«

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First success
Besides this project, the city of Rotterdam, wanted to transform the Stadhuisplein, which is now an empty square with lots of empty spaces in the middle of the city center into a lively city square. These were the messages I took with me towards the owner of the buildings, which is a big investment company. Normally those companies are not really co-operating, but we kept on “stalking”.

And finally last month, we were so happy to stamp our Go-PopUp sticker on the window of the first empty shop at the Stadhuisplein.

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Creative Hotspot: HOF
We did not even have to promote our space, because we already got so many requests from nice entrepreneurs, creatives and designers, that we are already chasing for the next empty spaces!

On 1st October we opened up the first PopUp Concept, called HOF.

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More than just a Gallery
It’s a Happy City Project where a collective of graduates from the famous Art College Willem de Kooning Academy Rotterdam. Dorine, the initiator, was desperately looking for a space to show her and her classmates’ graduation work and start learning about »How to open a PopUp Gallery«.

It has become a place where meetups take place, such as the “Tosti-Treffer”, Yoga sessions, rollerdisco etcetera.

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What a great success!
Smiling, happy people again at the Stadhuisplein!

And soon: Our next story about making Stadhuisplein happy again!

Where to find us

gopopup.com

facebook.com/gopopup

@gopopupcom

#gopopup

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