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City Guides
Kreuzberg: a guide to opening a pop-up store in Berlin
Kreuzberg combines urban culture, independent retail and creative communities. This guide covers relevant areas, formats and venue criteria.
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Go-Academy
How much does a pop-up shop cost in London?
A practical framework for London pop-up costs: venue hire, design, production, staffing, logistics, licensing and marketing.
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Go-Academy
How much does a pop-up store cost in Paris?
The cost of a pop-up store in Paris depends on the neighbourhood, size, duration, visibility and the production needed to make the venue operational.
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Go-Academy
How much does a pop-up store cost in Madrid?
How much does a pop-up shop cost in Madrid? Rental prices range widely, but the venue is only one part of the total activation…
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City Guides
Soho pop-up shops: the ultimate guide
A practical guide to Soho pop-up locations, venue types, costs, licensing, booking and execution for brands entering London.
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City Guides
Le Marais: the ideal neighbourhood for a pop-up store in Paris
Paris is one of the world’s most influential retail destinations. But for a brand looking to open a temporary space there, the neighbourhood can…
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Fashion Week
Milan Fashion Week 2026: key dates, best areas for pop-ups and what brands should plan early
Milan Fashion Week remains one of the most strategic moments of the year for brands looking to build visibility inside one of Europe’s strongest…
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Go-Academy
Brand activation: what it is and how to plan it
A brand activation makes a marketing idea physically experienceable. Strong projects align the objective, format, venue, operations and measurement.
