The psychology behind pop-up events: Why do they have such an impact on consumers?
In a world overloaded with options, grabbing consumers’ attention is more challenging than ever. However, pop-up stores have…
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City Guides & Owner’s Corner
Carolina Argente specializes in temporary retail and space monetization. Drawing from experience working with brands and property owners internationally, she shares insights on the best locations, city opportunities and strategies to maximize commercial space performance.
Specialties: Space strategy · Temporary retail · Expansion · City insights
Pop-up stores are stealing the spotlight because they offer something no other marketing strategy can: a real, face-to-face…
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Adapt your space to attract new audiences Have you ever wondered what brands and companies are looking for…
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Maximise your presence with unique spaces at the must-attend events of the year! Participating in the most important…
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Summer, the most favored season for many and synonymous with festivals, fairs, and outdoor activities. It’s a time…
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