{"id":26518,"date":"2026-04-27T10:52:51","date_gmt":"2026-04-27T10:52:51","guid":{"rendered":"https:\/\/www.gopopup.com\/magazine\/berlin-fashion-week-2\/"},"modified":"2026-09-25T19:05:36","modified_gmt":"2026-09-25T19:05:36","slug":"berlin-fashion-week","status":"publish","type":"post","link":"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/","title":{"rendered":"Berlin Fashion Week 2026: Termine, Pop-up-Fl\u00e4chen &#038; Markenaktivierungen"},"content":{"rendered":"\n<style>.gpp-card{border-radius:16px;overflow:hidden}.gpp-card p:last-child{margin-bottom:0}.gpp-card-dark{background:#272727;color:#fff}.gpp-card-soft{background:#f6f5f0;color:#272727}.gpp-pill{display:inline-block;border-radius:999px;padding:5px 10px;font-size:11px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;line-height:1.2}.gpp-pill-yellow{background:#eeff38;color:#272727}.gpp-pill-dark{background:#272727;color:#fff}.gpp-editorial-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;margin:22px 0 34px}.gpp-editorial-card{background:#f6f5f0;border-radius:16px;padding:22px}.gpp-editorial-card .gpp-card-title{margin:8px 0 8px;font-size:21px;line-height:1.15}.gpp-editorial-card p{margin:0}.gpp-magazine-banner{background:#272727;color:#fff;border-radius:18px;padding:30px;margin:34px 0}.gpp-magazine-banner__pill{display:inline-block;background:#eeff38;color:#272727;border-radius:999px;padding:5px 10px;font-size:11px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;line-height:1.2}.gpp-magazine-banner__title{font-size:28px;line-height:1.1;font-weight:700;letter-spacing:-.02em;margin:14px 0 10px}.gpp-magazine-banner__text{margin:0 0 20px;color:#f6f5f0;max-width:760px}.gpp-magazine-banner__actions{display:flex;gap:12px;flex-wrap:wrap}.gpp-magazine-banner__button{display:inline-block;border-radius:999px;padding:12px 18px;font-weight:700;text-decoration:none}.gpp-magazine-banner__button--primary{background:#eeff38;color:#272727}.gpp-magazine-banner__button--secondary{border:1px solid #fff;color:#fff}.gpp-related-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin:20px 0 34px}.gpp-related-card{background:#f6f5f0;border-radius:16px;padding:18px}.gpp-related-card a{color:#272727;text-decoration:none;font-weight:700}.gpp-source-box{background:#272727;color:#fff;border-radius:18px;padding:28px;margin-top:28px}.gpp-source-row{display:grid;grid-template-columns:34px 1fr auto;gap:14px;align-items:center;padding:16px 0;border-top:1px solid rgba(255,255,255,.16)}.gpp-source-row:first-child{border-top:0}.gpp-source-num{width:34px;height:34px;border-radius:999px;background:#eeff38;color:#272727;display:flex;align-items:center;justify-content:center;font-size:12px;font-weight:700}.gpp-source-row a{color:#fff;text-decoration:none;font-weight:700}.gpp-source-arrow{color:#eeff38;font-size:22px}@media(max-width:781px){.gpp-editorial-grid,.gpp-related-grid{grid-template-columns:1fr}.gpp-magazine-banner{padding:24px 20px}.gpp-magazine-banner__actions{flex-direction:column}.gpp-magazine-banner__button{text-align:center}.gpp-source-row{grid-template-columns:34px 1fr}.gpp-source-arrow{display:none}}<\/style>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Berlin Fashion Week 2026<\/strong> verband ein internationales Modeprogramm mit einem der experimentellsten Kreativ- und Retail-\u00d6kosysteme Europas. Die beiden Ausgaben 2026 fanden vom 30. Januar bis 2. Februar und vom 2. bis 5. Juli statt. F\u00fcr Marken ist vor allem relevant, wie sich Berlins Mischung aus Pop-ups, Showrooms, Side Events und \u00f6ffentlichen Aktivierungen nutzen l\u00e4sst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Berlin ist besonders interessant f\u00fcr Marken, die mehr als klassische Luxus-Sichtbarkeit suchen. Das Fashion-Week-\u00d6kosystem verbindet Designer, Buyer, Presse und Publikum \u00fcber Shows, Showrooms, Events und STUDIO2RETAIL, das offizielle B2C-Programm.<\/p>\n\n\n\n<p class=\"gpp-fw-pillar-link wp-block-paragraph\">Du vergleichst mehrere St\u00e4dte oder kommende Termine? Im <a href=\"https:\/\/www.gopopup.com\/de\/magazine\/fashion-week-kalender\/\"><strong>Fashion Week Kalender 2026\u20132027<\/strong><\/a> findest du alle Fashion Weeks, St\u00e4dte und Aktivierungsm\u00f6glichkeiten des Clusters im \u00dcberblick.<\/p>\n\n\n\n<h2 id=\"berlin-fashion-week-2026-dates\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Berlin_Fashion_Week_2026_Termine_auf_einen_Blick\"><\/span>Berlin Fashion Week 2026: Termine auf einen Blick<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#Berlin_Fashion_Week_2026_Termine_auf_einen_Blick\" >Berlin Fashion Week 2026: Termine auf einen Blick<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#Warum_die_Berlin_Fashion_Week_ueber_den_offiziellen_Kalender_hinaus_relevant_ist\" >Warum die Berlin Fashion Week \u00fcber den offiziellen Kalender hinaus relevant ist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#Welche_Berlin-Fashion-Week-Ausgabe_passt_am_besten_zu_deiner_Marke\" >Welche Berlin-Fashion-Week-Ausgabe passt am besten zu deiner Marke?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#Die_besten_Berliner_Viertel_fuer_Pop-ups_waehrend_der_Fashion_Week\" >Die besten Berliner Viertel f\u00fcr Pop-ups w\u00e4hrend der Fashion Week<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#Wo_kann_man_waehrend_der_Berlin_Fashion_Week_eine_Pop-up-Flaeche_mieten\" >Wo kann man w\u00e4hrend der Berlin Fashion Week eine Pop-up-Fl\u00e4che mieten?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#Warum_STUDIO2RETAIL_fuer_B2C-Aktivierungen_relevant_ist\" >Warum STUDIO2RETAIL f\u00fcr B2C-Aktivierungen relevant ist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#Pop-up_Showroom_oder_Side_Event_Welches_Format_passt_zum_Ziel\" >Pop-up, Showroom oder Side Event: Welches Format passt zum Ziel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#Wie_frueh_sollte_eine_Flaeche_fuer_die_Berlin_Fashion_Week_gebucht_werden\" >Wie fr\u00fch sollte eine Fl\u00e4che f\u00fcr die Berlin Fashion Week gebucht werden?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#Was_beeinflusst_die_Kosten_eines_Pop-ups_waehrend_der_Berlin_Fashion_Week\" >Was beeinflusst die Kosten eines Pop-ups w\u00e4hrend der Berlin Fashion Week?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#Was_Marken_bei_der_Planung_der_Berlin_Fashion_Week_oft_unterschaetzen\" >Was Marken bei der Planung der Berlin Fashion Week oft untersch\u00e4tzen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#Warum_lokale_Umsetzung_in_Berlin_wichtig_ist\" >Warum lokale Umsetzung in Berlin wichtig ist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#Eine_Aktivierung_fuer_die_Berlin_Fashion_Week_planen\" >Eine Aktivierung f\u00fcr die Berlin Fashion Week planen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#FAQ_Berlin_Fashion_Week_2026_fuer_Marken\" >FAQ: Berlin Fashion Week 2026 f\u00fcr Marken<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#Wann_fand_die_Berlin_Fashion_Week_2026_statt\" >Wann fand die Berlin Fashion Week 2026 statt?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#Wann_ist_die_naechste_Berlin_Fashion_Week\" >Wann ist die n\u00e4chste Berlin Fashion Week?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#Welche_Ausgabe_eignet_sich_am_besten_fuer_einen_Pop-up\" >Welche Ausgabe eignet sich am besten f\u00fcr einen Pop-up?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#Was_ist_STUDIO2RETAIL\" >Was ist STUDIO2RETAIL?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.gopopup.com\/de\/magazine\/berlin-fashion-week\/#Quellen_und_offizielle_Referenzen\" >Quellen und offizielle Referenzen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<div class=\"gpp-card gpp-card-soft\" style=\"padding:26px 28px;margin:28px 0 36px\"><span class=\"gpp-pill gpp-pill-yellow\">In 20 Sekunden<\/span><p style=\"font-size:28px;line-height:1.08;margin:10px 0 20px\"><strong>Das Wichtigste f\u00fcr einen Pop-up w\u00e4hrend der Berlin Fashion Week<\/strong><\/p><div class=\"gpp-editorial-grid\" style=\"margin-bottom:0\"><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">01<\/span><p class=\"gpp-card-title\"><strong>Kalender<\/strong><\/p><p>30. Jan.\u20132. Feb. und 2.\u20135. Juli 2026; n\u00e4chste Ausgabe: 29. Jan.\u20131. Feb. 2027.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">02<\/span><p class=\"gpp-card-title\"><strong>Format<\/strong><\/p><p>Pop-up, Showroom oder Side Event je nach Zielgruppe und Ziel.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">03<\/span><p class=\"gpp-card-title\"><strong>Viertel<\/strong><\/p><p>Mitte f\u00fcr zentrale Sichtbarkeit; Kreuzberg f\u00fcr Kreativit\u00e4t und Kultur.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">04<\/span><p class=\"gpp-card-title\"><strong>Timing<\/strong><\/p><p>Gute Locations und produktionsintensive Projekte brauchen mehrere Monate Vorlauf.<\/p><\/div><\/div><\/div>\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/04\/pexels-esther-perez-300282223-29864197-scaled-1-1024x768.jpg\" alt=\"Berlin Fashion Week 2026 Termine\" style=\"border-radius:18px;width:100%;height:auto\"\/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Die Berlin Fashion Week hatte 2026 zwei offizielle Ausgaben: 30. Januar\u20132. Februar und 2.\u20135. Juli. Der offizielle Kalender nennt bereits die n\u00e4chste Autumn\/Winter-Ausgabe vom 29. Januar bis 1. Februar 2027. In Deutschland sind \u201cBerlin Fashion Week\u201d und \u201cFashion Week Berlin\u201d klar st\u00e4rker als \u201cModewoche Berlin\u201d. <a href=\"https:\/\/app.gopopup.com\/de\/search\/berlin\/\" rel=\"noopener\">Berlin-Fl\u00e4chen entdecken<\/a>.<\/p>\n\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Januar \/ Februar<\/span><p class=\"gpp-card-title\"><strong>Autumn \/ Winter 2026<\/strong><\/p><p>30. Jan.\u20132. Feb. 2026<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Juli<\/span><p class=\"gpp-card-title\"><strong>Spring \/ Summer 2027<\/strong><\/p><p>2.\u20135. Juli 2026<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">N\u00e4chste Ausgabe<\/span><p class=\"gpp-card-title\"><strong>Autumn \/ Winter 2027<\/strong><\/p><p>29. Jan.\u20131. Feb. 2027<\/p><\/div><\/div>\n\n\n\n<h2 id=\"why-berlin-fashion-week-matters\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Warum_die_Berlin_Fashion_Week_ueber_den_offiziellen_Kalender_hinaus_relevant_ist\"><\/span>Warum die Berlin Fashion Week \u00fcber den offiziellen Kalender hinaus relevant ist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-card gpp-card-dark\" style=\"padding:30px;margin:22px 0 40px\"><span class=\"gpp-pill gpp-pill-yellow\">Warum es wichtig ist<\/span><p style=\"font-size:28px;line-height:1.12\"><strong>Berlin verbindet Fashion-Industrie und \u00f6ffentliche Aktivierung besonders direkt<\/strong><\/p><p>Das offizielle \u00d6kosystem umfasst Shows, Pr\u00e4sentationen, Showrooms, Side Events und STUDIO2RETAIL, einen eigenen B2C-Kalender zur Verbindung von Publikum und Berlin-Fashion-Week-Marken.<\/p><\/div>\n\n\n\n<h2 id=\"berlin-fashion-week-editions-for-brands\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Welche_Berlin-Fashion-Week-Ausgabe_passt_am_besten_zu_deiner_Marke\"><\/span>Welche Berlin-Fashion-Week-Ausgabe passt am besten zu deiner Marke?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Industrie \/ Showroom<\/span><p class=\"gpp-card-title\"><strong>Januar\u2013Februar<\/strong><\/p><p>Kollektionen, Termine und industrieorientierte Sichtbarkeit.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Publikum \/ kreative Aktivierung<\/span><p class=\"gpp-card-title\"><strong>Juli<\/strong><\/p><p>Stadtweite Sichtbarkeit, Community und B2C-Konzepte.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">N\u00e4chste Planung<\/span><p class=\"gpp-card-title\"><strong>Januar\u2013Februar 2027<\/strong><\/p><p>Die n\u00e4chste offizielle Ausgabe kann jetzt geplant werden.<\/p><\/div><\/div>\n\n\n\n<h2 id=\"best-berlin-areas-for-pop-ups-during-fashion-week\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Die_besten_Berliner_Viertel_fuer_Pop-ups_waehrend_der_Fashion_Week\"><\/span>Die besten Berliner Viertel f\u00fcr Pop-ups w\u00e4hrend der Fashion Week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Zentrale Sichtbarkeit<\/span><p class=\"gpp-card-title\"><strong>Mitte<\/strong><\/p><p>Mode, Galerien, Retail-Entdeckung und internationale Besucher.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Kreativ \/ kulturell<\/span><p class=\"gpp-card-title\"><strong>Kreuzberg<\/strong><\/p><p>Experimentelle Konzepte, Community und kulturelle Relevanz.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Lifestyle<\/span><p class=\"gpp-card-title\"><strong>Prenzlauer Berg<\/strong><\/p><p>Design, Lifestyle und nachbarschaftsorientierte Marken.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Event \/ zentraler Zugang<\/span><p class=\"gpp-card-title\"><strong>Potsdamer Platz &#038; zentrale Locations<\/strong><\/p><p>Gr\u00f6\u00dfere Events, Launches und gute Erreichbarkeit.<\/p><\/div><\/div>\n\n\n\n<div class=\"gpp-magazine-banner\"><span class=\"gpp-magazine-banner__pill\">Berlin Fashion Week<\/span><p class=\"gpp-magazine-banner__title\">Suchst du eine Fl\u00e4che f\u00fcr die Berlin Fashion Week?<\/p><p class=\"gpp-magazine-banner__text\">Vergleiche Pop-up-Fl\u00e4chen und Locations in Berlin oder sprich mit uns \u00fcber dein Projekt, wenn du Scouting, Produktion und lokale Umsetzung brauchst.<\/p><div class=\"gpp-magazine-banner__actions\"><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--primary\" href=\"https:\/\/app.gopopup.com\/de\/search\/berlin\/\" rel=\"noopener\">Berlin-Fl\u00e4chen entdecken<\/a><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--secondary\" href=\"https:\/\/www.gopopup.com\/de\/agentur\/\">Aktivierung planen<\/a><\/div><\/div>\n\n\n\n<h2 id=\"where-to-rent-a-pop-up-space-in-berlin-fashion-week\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wo_kann_man_waehrend_der_Berlin_Fashion_Week_eine_Pop-up-Flaeche_mieten\"><\/span>Wo kann man w\u00e4hrend der Berlin Fashion Week eine Pop-up-Fl\u00e4che mieten?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Berlin Fashion Week konzentriert sich nicht auf ein einziges Luxusviertel. Ein Stra\u00dfen-Pop-up in Mitte, eine kulturelle Aktivierung in Kreuzberg und ein Showroom auf Termin erf\u00fcllen sehr unterschiedliche Ziele. Beginne mit Zielgruppe, Format und Viertel und vergleiche anschlie\u00dfend reale Verf\u00fcgbarkeit. <a href=\"https:\/\/app.gopopup.com\/de\/search\/berlin\/\" rel=\"noopener\">Berlin-Fl\u00e4chen entdecken<\/a>.<\/p>\n\n\n\n<h2 id=\"studio2retail-berlin-fashion-week\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Warum_STUDIO2RETAIL_fuer_B2C-Aktivierungen_relevant_ist\"><\/span>Warum STUDIO2RETAIL f\u00fcr B2C-Aktivierungen relevant ist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-card gpp-card-dark\" style=\"padding:30px;margin:22px 0 40px\"><span class=\"gpp-pill gpp-pill-yellow\">STUDIO2RETAIL<\/span><p>STUDIO2RETAIL ist der offizielle B2C-Kalender der Berlin Fashion Week f\u00fcr Events mit starkem Kundenfokus. Er gibt \u00f6ffentlich zug\u00e4nglichen Aktivierungen einen formalen Platz im Fashion-Week-\u00d6kosystem.<\/p><\/div>\n\n\n\n<h2 id=\"berlin-fashion-week-activation-formats\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pop-up_Showroom_oder_Side_Event_Welches_Format_passt_zum_Ziel\"><\/span>Pop-up, Showroom oder Side Event: Welches Format passt zum Ziel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">01<\/span><p class=\"gpp-card-title\"><strong>Pop-up-Store<\/strong><\/p><p>\u00d6ffentliche Produktentdeckung, Interaktion und Verkauf.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">02<\/span><p class=\"gpp-card-title\"><strong>Showroom<\/strong><\/p><p>Buyer, Presse, Wholesale und private Termine.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">03<\/span><p class=\"gpp-card-title\"><strong>Side Event<\/strong><\/p><p>Launches, Networking, Content und Community.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">04<\/span><p class=\"gpp-card-title\"><strong>B2C-Aktivierung<\/strong><\/p><p>Kundenerlebnisse, die zu STUDIO2RETAIL passen k\u00f6nnen.<\/p><\/div><\/div>\n\n\n\n<h2 id=\"how-early-to-book-berlin-fashion-week-space\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wie_frueh_sollte_eine_Flaeche_fuer_die_Berlin_Fashion_Week_gebucht_werden\"><\/span>Wie fr\u00fch sollte eine Fl\u00e4che f\u00fcr die Berlin Fashion Week gebucht werden?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">6+ Monate<\/span><p class=\"gpp-card-title\"><strong>Komplexe Projekte<\/strong><\/p><p>Gr\u00f6\u00dfere Produktion, Premiumlocations und mehrt\u00e4gige Aktivierungen.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">3\u20136 Monate<\/span><p class=\"gpp-card-title\"><strong>Empfohlen<\/strong><\/p><p>Praktisches Fenster f\u00fcr Location und Lieferantenkoordination.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">< 3 Monate<\/span><p class=\"gpp-card-title\"><strong>Weniger Auswahl<\/strong><\/p><p>Mehr Kompromisse bei Lage, Format oder Produktion.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">N\u00e4chste Ausgabe<\/span><p class=\"gpp-card-title\"><strong>Jetzt starten<\/strong><\/p><p>Der offizielle Kalender nennt bereits 29. Jan.\u20131. Feb. 2027.<\/p><\/div><\/div>\n\n\n\n<h2 id=\"berlin-fashion-week-pop-up-cost\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Was_beeinflusst_die_Kosten_eines_Pop-ups_waehrend_der_Berlin_Fashion_Week\"><\/span>Was beeinflusst die Kosten eines Pop-ups w\u00e4hrend der Berlin Fashion Week?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt keinen Einheitspreis. Das Budget h\u00e4ngt von Viertel, Gr\u00f6\u00dfe, Sichtbarkeit, Locationtyp, Mietdauer, technischen Anforderungen und Produktion ab. <a href=\"https:\/\/app.gopopup.com\/de\/search\/berlin\/\" rel=\"noopener\">Berlin-Fl\u00e4chen entdecken<\/a>.<\/p>\n\n\n\n<h2 id=\"what-brands-underestimate-berlin-fashion-week\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Was_Marken_bei_der_Planung_der_Berlin_Fashion_Week_oft_unterschaetzen\"><\/span>Was Marken bei der Planung der Berlin Fashion Week oft untersch\u00e4tzen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-card gpp-card-dark\" style=\"padding:30px;margin:22px 0 40px\"><span class=\"gpp-pill gpp-pill-yellow\">H\u00e4ufiger Fehler<\/span><p style=\"font-size:28px;line-height:1.12\"><strong>Berlin wie Paris oder Mailand behandeln<\/strong><\/p><p>Berlin belohnt kulturelle Passung, Kreativit\u00e4t und Community ebenso wie Prestige. Die st\u00e4rkste Aktivierung ist oft die, deren Viertel und Format glaubw\u00fcrdig zur Marke und Zielgruppe passen.<\/p><\/div>\n\n\n\n<h2 id=\"why-local-execution-matters-berlin\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Warum_lokale_Umsetzung_in_Berlin_wichtig_ist\"><\/span>Warum lokale Umsetzung in Berlin wichtig ist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Location-Auflagen, Produktionsplan, Genehmigungen, Lieferungen und lokale Lieferantenkoordination k\u00f6nnen \u00fcber die Machbarkeit entscheiden. Fr\u00fche Planung ist besonders bei Side Events und B2C-Erlebnissen wichtig.<\/p>\n\n\n\n<h2 id=\"planning-berlin-fashion-week-activation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eine_Aktivierung_fuer_die_Berlin_Fashion_Week_planen\"><\/span>Eine Aktivierung f\u00fcr die Berlin Fashion Week planen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-magazine-banner\"><span class=\"gpp-magazine-banner__pill\">Berlin Fashion Week<\/span><p class=\"gpp-magazine-banner__title\">Die Berlin Fashion Week besteht aus mehr als Shows. Deine Aktivierung sollte das auch tun.<\/p><p class=\"gpp-magazine-banner__text\">Vergleiche Fl\u00e4chen in Berlin oder sprich mit unserem Team \u00fcber Scouting, Produktion und lokale Umsetzung.<\/p><div class=\"gpp-magazine-banner__actions\"><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--primary\" href=\"https:\/\/app.gopopup.com\/de\/search\/berlin\/\" rel=\"noopener\">Berlin-Fl\u00e4chen entdecken<\/a><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--secondary\" href=\"https:\/\/www.gopopup.com\/de\/agentur\/\">Projekt besprechen<\/a><\/div><\/div>\n\n\n\n<h2 id=\"faq-berlin-fashion-week-2026\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_Berlin_Fashion_Week_2026_fuer_Marken\"><\/span>FAQ: Berlin Fashion Week 2026 f\u00fcr Marken<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wann_fand_die_Berlin_Fashion_Week_2026_statt\"><\/span>Wann fand die Berlin Fashion Week 2026 statt?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Die beiden offiziellen Ausgaben 2026 fanden vom 30. Januar bis 2. Februar und vom 2. bis 5. Juli statt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wann_ist_die_naechste_Berlin_Fashion_Week\"><\/span>Wann ist die n\u00e4chste Berlin Fashion Week?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Der offizielle Kalender nennt aktuell 29. Januar bis 1. Februar 2027 f\u00fcr die n\u00e4chste Autumn\/Winter-Ausgabe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Welche_Ausgabe_eignet_sich_am_besten_fuer_einen_Pop-up\"><\/span>Welche Ausgabe eignet sich am besten f\u00fcr einen Pop-up?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Juli ist besonders relevant f\u00fcr stadtweite und B2C-Aktivierungen; die Winterausgabe kann besser zu Showrooms, Terminen und industrieorientierten Formaten passen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Was_ist_STUDIO2RETAIL\"><\/span>Was ist STUDIO2RETAIL?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">STUDIO2RETAIL ist der offizielle B2C-Kalender der Berlin Fashion Week f\u00fcr kundenorientierte Events und verbindet das Publikum mit Fashion-Week-Marken und der deutschen Modeszene.<\/p>\n\n\n<p class=\"gpp-related-heading wp-block-paragraph\">Weitere Fashion Weeks entdecken<\/p>\n\n\n<p class=\"wp-block-paragraph\">Vergleiche weitere gro\u00dfe Fashion-Week-St\u00e4dte, die bereits auf Deutsch verf\u00fcgbar sind.<\/p>\n\n\n\n<div class=\"gpp-related-grid gpp-fashion-week-cities\"><article class=\"gpp-related-card\"><a href=\"https:\/\/www.gopopup.com\/de\/magazine\/paris-fashion-week\/\"><img decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2024\/08\/UWNFM4Y5MFDFHPKRQ7OKK6Z73Y.jpg\" alt=\"Paris Fashion Week 2026\" style=\"width:100%;aspect-ratio:16\/9;object-fit:cover;border-radius:14px\"><\/a><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p><a href=\"https:\/\/www.gopopup.com\/de\/magazine\/paris-fashion-week\/\">Paris Fashion Week 2026<\/a><\/p><\/article><article class=\"gpp-related-card\"><a href=\"https:\/\/www.gopopup.com\/de\/magazine\/milan-fashion-week\/\"><img decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/04\/pexels-rowaa-9319526-scaled-1-1024x684.jpg\" alt=\"Milan Fashion Week 2026\" style=\"width:100%;aspect-ratio:16\/9;object-fit:cover;border-radius:14px\"><\/a><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p><a href=\"https:\/\/www.gopopup.com\/de\/magazine\/milan-fashion-week\/\">Milan Fashion Week 2026<\/a><\/p><\/article><article class=\"gpp-related-card\"><a href=\"https:\/\/www.gopopup.com\/de\/magazine\/london-fashion-week\/\"><img decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/04\/bbd8e1b29da7efc6d6035209dbedc5a8-1024x512.jpg\" alt=\"London Fashion Week 2026\" style=\"width:100%;aspect-ratio:16\/9;object-fit:cover;border-radius:14px\"><\/a><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p><a href=\"https:\/\/www.gopopup.com\/de\/magazine\/london-fashion-week\/\">London Fashion Week 2026<\/a><\/p><\/article><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plane deine Berlin-Aktivierung weiter<\/strong><\/p>\n\n\n\n<div class=\"gpp-related-grid\"><article class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-dark\">Europa<\/span><p><a href=\"https:\/\/www.gopopup.com\/de\/magazine\/beste-pop-up-plattformen-europa\/\">Beste Plattformen f\u00fcr Pop-up-Fl\u00e4chen in Europa<\/a><\/p><\/article><article class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-dark\">Fashion Week<\/span><p><a href=\"https:\/\/www.gopopup.com\/de\/magazine\/paris-fashion-week\/\">Paris Fashion Week 2026<\/a><\/p><\/article><article class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-dark\">Fashion Week<\/span><p><a href=\"https:\/\/www.gopopup.com\/de\/magazine\/milan-fashion-week\/\">Milan Fashion Week 2026<\/a><\/p><\/article><\/div>\n\n\n\n<h2 id=\"sources-and-references\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quellen_und_offizielle_Referenzen\"><\/span>Quellen und offizielle Referenzen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Offizielle Quellen der Berlin Fashion Week zur Pr\u00fcfung der Termine 2026, der n\u00e4chsten Ausgabe und des STUDIO2RETAIL-Formats.<\/p>\n\n\n\n<div class=\"gpp-source-box\"><div class=\"gpp-source-row\"><div class=\"gpp-source-num\">01<\/div><div><a href=\"https:\/\/fashionweek.berlin\/en\/official-schedule.html\" target=\"_blank\" rel=\"noopener noreferrer\">Berlin Fashion Week \u2014 Official Schedule<\/a><\/div><div class=\"gpp-source-arrow\">\u2197<\/div><\/div><div class=\"gpp-source-row\"><div class=\"gpp-source-num\">02<\/div><div><a href=\"https:\/\/fashionweek.berlin\/en\/blog\/single-news\/berlin-fashion-week-praesentiert-den-finalen-kalender-1.html\" target=\"_blank\" rel=\"noopener noreferrer\">Finaler Kalender Januar 2026<\/a><\/div><div class=\"gpp-source-arrow\">\u2197<\/div><\/div><div class=\"gpp-source-row\"><div class=\"gpp-source-num\">03<\/div><div><a href=\"https:\/\/fashionweek.berlin\/en\/official-schedule\/show-schedule-information.html\" target=\"_blank\" rel=\"noopener noreferrer\">STUDIO2RETAIL Informationen<\/a><\/div><div class=\"gpp-source-arrow\">\u2197<\/div><\/div><\/div>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Wann fand die Berlin Fashion Week 2026 statt?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Die beiden offiziellen Ausgaben 2026 fanden vom 30. 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Vergleiche Locations in Berlin oder plane deine Markenaktivierung mit Go\u2014PopUp.<\/p>\n","protected":false},"author":8,"featured_media":25261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","gopopup_reading_time":0,"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/www.gopopup.com\/de\/wp-json\/wp\/v2\/posts\/26518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gopopup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gopopup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gopopup.com\/de\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gopopup.com\/de\/wp-json\/wp\/v2\/comments?post=26518"}],"version-history":[{"count":0,"href":"https:\/\/www.gopopup.com\/de\/wp-json\/wp\/v2\/posts\/26518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gopopup.com\/de\/wp-json\/wp\/v2\/media\/25261"}],"wp:attachment":[{"href":"https:\/\/www.gopopup.com\/de\/wp-json\/wp\/v2\/media?parent=26518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gopopup.com\/de\/wp-json\/wp\/v2\/categories?post=26518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gopopup.com\/de\/wp-json\/wp\/v2\/tags?post=26518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}