El Paracaidista Opens the Biggest Pop-Up Store in Spain


For Christmas season, the shop has created “Winter Stories” a pop-up concept in a 3000m2 space, in Madrid.

The event put in display more than 100 textile and industrial design brands, that share in common design excellence, craftsmanship and sustainability. It focuses most importantly on emerging local brands that provide an authentic experience to visitors trying to find different presents.



“We look at emerging brands and new designers with great potential and we give them the opportunity to have direct access to the final customer through our flagship of C / Palma and, in the imminent future, in other spaces managed by El Paracaidista in Spain.”


Labels such as Latitude, The Rootz, P de Paola, and Corvus, are just a few of the many.



Open till December 23rd in Calle Palma 10,  the five-floor pop-up store also has a movie boutique, restaurant, and Cuban cocktail lounge.




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