Creating compelling storytelling about your brand is to inspire your customers to follow you. Creating a connection to the brand's identity can be achieved through an experience that goes beyond the product itself.
Who: brands who want to create an emotional connection
What: a pop-up event that offers an experience connect to the brand identity
Why: to get to know your brand in another way
When: when you want to create a conversation around what you using the new word of mouth (social media).
Pantone, the leading colour forecasting company, has stepped out of their typical business model, taking a risk by offering to customers a highly instagramable eating experience: a pop-up Café in Monaco! Have you ever thought what the Millennial pink tastes like? At this pop-up café, you will be able to try different colours, a tasty and very instagramable experience.
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