Customised the experience for the exact targeted group

Consumers nowadays cannot be categorized any longer by their demographic characteristics; hyper-personalisation means researching and understanding what your consumers really need and adapting your product/service accordingly.
Who: brands who want to offer hyper-personalised products/services 
What: a pop-up event to initiate a conversation with your specific targeted group 
Why: get to know your customer better, creating a better product while reducing surplus production and returns 
When: anytime you want to have real-time feedback about a product/service 
BarkShop, an online shop for dogs’ toys, opened a pop-up store dedicated to their furry customers. A vest worn by the dogs tracked their movements and behaviour; dogs were invited to try out new toys, gathering on real-time what toys the dogs liked more and giving extra info and tips to their owners. 
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