Nowadays many factors influence sales, from geopolitical decisions to climate change. Brands are always looking for new strategies to drive sales in key periods of the year, such as seasonal sales from Black-Friday to Cyber-Monday and Christmas.
Who: brands who want to drive sales
What: a pop-up event that offers an out-of-the-ordinary experience showing appreciation for customers’ time
Why: customers’ time is the new currency while the product is the souvenir of the experience
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