Drive sales during a specific period of the year

Nowadays many factors influence sales, from geopolitical decisions to climate change. Brands are always looking for new strategies to drive sales in key periods of the year, such as seasonal sales from Black-Friday to Cyber-Monday and Christmas. 
Who: brands who want to drive sales 

What: a pop-up event that offers an out-of-the-ordinary experience showing appreciation for customers’ time 

Why: customers’ time is the new currency while the product is the souvenir of the experience 

When: key sales periods of the year 
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