What is a High Street store level?

Appearing on a street-level store in a trendy neighbourhood has all the advantages of a brick and mortar store while adding the fear of missing out, that excitement triggered by being a temporary experience.

The store can be adapted to the need of the project or product,  the lead time to find the perfect location to succeed might be a bit longer.
"Our stationary boutiques can be found in so-called "high-street" locations, where a corresponding number of consumers are passing by and with the temporary stores it is possible to react flexibly on that." 

Thorsten Scheib, Director of Marketing Philip Morris GmbH in Munich 
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