Create a connection between online and offline experiences

The more consumers depend on digital experiences, the more they seek to counterbalance with real-life events; they want to touch the products, try them out, ask questions and experiment with their senses. They want to use new technology and new systems that integrate online and offline seamlessly. 

Who: brands building up a solid omnichannel experience 

What: pop-up experience combining digital with a real live event 

Why:  to showcase your product, offer consultation with experts, trials and hand-on experience 

When: to blend your online-offline strategies 
Venca launched its first pop-up store to offer a new experience: customers could buy from the digital locker while interacting with styling consultants and influencers. The purchase was then sent directly to the customer’s home enhancing a smooth offline and online experience. 
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