{"id":25297,"date":"2025-05-13T17:14:54","date_gmt":"2025-05-13T17:14:54","guid":{"rendered":"https:\/\/www.gopopup.com\/magazine\/historias-de-exito-puma-x-go-popup\/"},"modified":"2026-06-29T13:44:58","modified_gmt":"2026-06-29T13:44:58","slug":"succes-stories-puma-x-go-popup","status":"publish","type":"post","link":"https:\/\/www.gopopup.com\/es\/magazine\/succes-stories-puma-x-go-popup\/","title":{"rendered":"Historias de \u00e9xito | PUMA x Go\u2014PopUp"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\"><strong><strong>LO M\u00c1S DESTACADO: La tienda pop-up de running de PUMA que se est\u00e1 apoderando de la playa de la Barceloneta<\/strong><\/strong><\/h5>\n\n<p class=\"wp-block-paragraph\">Del 8 al 22 de mayo, la playa de la Barceloneta, en Barcelona, se convierte en el epicentro del running en Europa con <strong>\u00abThe High Point\u00bb<\/strong>, la experiencia pop-up m\u00e1s impactante de PUMA en el continente. No es solo otra tienda m\u00e1s: es movimiento, comunidad y energ\u00eda en su m\u00e1xima expresi\u00f3n. <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" autoplay=\"\" controls=\"\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/Diseno-sin-titulo-6-1.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong>Una tienda temporal \u00fanica frente al mar<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">Pocas marcas saben conectar con su p\u00fablico como <strong>PUMA<\/strong>, y <em>The High Point<\/em> es la prueba de ello. Situado <strong>justo en la playa de la Barceloneta<\/strong>, este pop-up inmersivo invita a los visitantes a: <\/p>\n\n<ul class=\"wp-block-list\"><li>Prueba los modelos de zapatillas de running m\u00e1s innovadores de la marca<\/li><li>\u00danete a <strong>las carreras sociales diarias<\/strong> por las rutas m\u00e1s emblem\u00e1ticas de la ciudad<\/li><li>Asiste a <strong>charlas inspiradoras, encuentros con los participantes y<\/strong> sesiones exclusivas con deportistas y embajadores<\/li><li>Forma parte de un entorno \u00fanico donde se unen el movimiento, la inspiraci\u00f3n y la comunidad<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">El entorno no podr\u00eda ser m\u00e1s perfecto: la brisa marina, la energ\u00eda de la ciudad y un ambiente que te invita a \u00abponerme en marcha\u00bb.<\/p>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0082.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"23308\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0082-1024x684.jpg\" alt=\"\" class=\"wp-image-23308\" srcset=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0082-1024x684.jpg 1024w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0082-300x200.jpg 300w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0082-768x513.jpg 768w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0082-1536x1025.jpg 1536w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0082.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0067.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"23307\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0067-1024x684.jpg\" alt=\"\" class=\"wp-image-23307\" srcset=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0067-1024x684.jpg 1024w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0067-300x200.jpg 300w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0067-768x513.jpg 768w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0067-1536x1025.jpg 1536w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0067.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>\u00bfPor qu\u00e9 son importantes las activaciones de marca como esta?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">Las activaciones pop-up como <em>\u00abThe High Point\u00bb<\/em> ofrecen a las marcas una <strong>conexi\u00f3n emocional de gran impacto<\/strong> con su p\u00fablico. M\u00e1s all\u00e1 de la simple visibilidad, estas: <\/p>\n\n<ul class=\"wp-block-list\"><li>Aumenta <strong>la visibilidad de la marca<\/strong> en lugares clave<\/li><li>Crea <strong>experiencias comunitarias aut\u00e9nticas<\/strong><\/li><li>Crea contenido atractivo y en tiempo real para redes sociales y relaciones p\u00fablicas<\/li><li>Regala momentos inolvidables que se compartan y se recuerden<\/li><\/ul>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0147.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" data-id=\"23320\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0147-684x1024.jpg\" alt=\"\" class=\"wp-image-23320\" srcset=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0147-684x1024.jpg 684w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0147-200x300.jpg 200w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0147-768x1151.jpg 768w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0147-1025x1536.jpg 1025w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0147.jpg 1367w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0041-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" data-id=\"23321\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0041-1-684x1024.jpg\" alt=\"\" class=\"wp-image-23321\" srcset=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0041-1-684x1024.jpg 684w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0041-1-200x300.jpg 200w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0041-1-768x1151.jpg 768w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0041-1-1025x1536.jpg 1025w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0041-1.jpg 1367w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/a><\/figure>\n<\/figure>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>El papel de Go\u2013PopUp: b\u00fasqueda de localizaciones y producci\u00f3n local completa<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">En <strong>Go\u2013PopUp<\/strong>, nos encargamos de la <strong>b\u00fasqueda estrat\u00e9gica de localizaciones<\/strong>, <strong>la gesti\u00f3n<\/strong> integral <strong>del proyecto<\/strong> y <strong>la producci\u00f3n local<\/strong>. La Barceloneta fue una elecci\u00f3n clara: su esp\u00edritu vibrante, el gran flujo de gente (tanto locales como turistas) y ese aut\u00e9ntico estilo de vida que combina playa y ciudad encajan a la perfecci\u00f3n con la identidad din\u00e1mica de PUMA. <\/p>\n\n<p class=\"wp-block-paragraph\">Nuestro equipo se encarg\u00f3 de todos los aspectos de la operaci\u00f3n, desde conseguir los permisos y coordinar la log\u00edstica hasta supervisar la experiencia in situ. El resultado: una ejecuci\u00f3n impecable que pone de manifiesto la solidez de la marca y la relevancia de la experiencia. <\/p>\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0003.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"23317\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0003-1024x684.jpg\" alt=\"\" class=\"wp-image-23317\" srcset=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0003-1024x684.jpg 1024w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0003-300x200.jpg 300w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0003-768x513.jpg 768w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0003-1536x1025.jpg 1536w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC0003.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC9844-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"23311\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC9844-1-1024x684.jpg\" alt=\"\" class=\"wp-image-23311\" srcset=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC9844-1-1024x684.jpg 1024w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC9844-1-300x200.jpg 300w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC9844-1-768x513.jpg 768w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC9844-1-1536x1025.jpg 1536w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC9844-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC9886.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"23313\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC9886-1024x684.jpg\" alt=\"\" class=\"wp-image-23313\" srcset=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC9886-1024x684.jpg 1024w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC9886-300x200.jpg 300w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC9886-768x513.jpg 768w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC9886-1536x1025.jpg 1536w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2025\/05\/DSC9886.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"has-text-align-center wp-block-heading\" style=\"text-transform:uppercase\">\u00bfQuieres dar a conocer tu marca de una forma diferente?<\/h4>\n\n<p class=\"has-text-align-center wp-block-paragraph\">En <strong>Go\u2013PopUp<\/strong>, nos especializamos en <strong>eventos pop-up<\/strong>, activaciones temporales y experiencias de marca atrevidas que dan resultados. \u00a1Tanto si ya tienes una idea como si necesitas ayuda para hacerla realidad! <\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\"> <\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u00a1Hablemos!<\/p>\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.gopopup.com\/es\/products\/request?openPersonalizedRequest=\" target=\"_blank\" rel=\"noreferrer noopener\">HACER UNA SOLICITUD<\/a><\/div>\n<\/div>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.gopopup.com\/en\/search\/europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">VISITA NUESTRO MARKETPLACE<\/a><\/div>\n<\/div>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Si tienes alguna duda, no dudes en ponerte en contacto con nosotrosen: <a href=\"mailto:hello@gopopup.com\">hello@gopopup.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LO M\u00c1S DESTACADO: La tienda pop-up de running de PUMA que se est\u00e1 apoderando de la playa de la Barceloneta Del 8 al 22 de mayo, la playa de la Barceloneta, en Barcelona, se convierte en el epicentro del running en Europa con \u00abThe High Point\u00bb, la experiencia pop-up m\u00e1s impactante de PUMA en el [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":23322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","gopopup_reading_time":0,"_joinchat":[],"footnotes":""},"categories":[166],"tags":[179],"class_list":["post-25297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito","tag-tienda-temporal-de-puma"],"_links":{"self":[{"href":"https:\/\/www.gopopup.com\/es\/wp-json\/wp\/v2\/posts\/25297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gopopup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gopopup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gopopup.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gopopup.com\/es\/wp-json\/wp\/v2\/comments?post=25297"}],"version-history":[{"count":4,"href":"https:\/\/www.gopopup.com\/es\/wp-json\/wp\/v2\/posts\/25297\/revisions"}],"predecessor-version":[{"id":25431,"href":"https:\/\/www.gopopup.com\/es\/wp-json\/wp\/v2\/posts\/25297\/revisions\/25431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gopopup.com\/es\/wp-json\/wp\/v2\/media\/23322"}],"wp:attachment":[{"href":"https:\/\/www.gopopup.com\/es\/wp-json\/wp\/v2\/media?parent=25297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gopopup.com\/es\/wp-json\/wp\/v2\/categories?post=25297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gopopup.com\/es\/wp-json\/wp\/v2\/tags?post=25297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}