{"id":26516,"date":"2026-04-27T10:52:51","date_gmt":"2026-04-27T10:52:51","guid":{"rendered":"https:\/\/www.gopopup.com\/magazine\/berlin-fashion-week-2\/"},"modified":"2026-09-25T19:03:44","modified_gmt":"2026-09-25T19:03:44","slug":"berlin-fashion-week","status":"publish","type":"post","link":"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/","title":{"rendered":"Berlin Fashion Week 2026 : dates, espaces pop-up et activations"},"content":{"rendered":"\n<style>.gpp-card{border-radius:16px;overflow:hidden}.gpp-card p:last-child{margin-bottom:0}.gpp-card-dark{background:#272727;color:#fff}.gpp-card-soft{background:#f6f5f0;color:#272727}.gpp-pill{display:inline-block;border-radius:999px;padding:5px 10px;font-size:11px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;line-height:1.2}.gpp-pill-yellow{background:#eeff38;color:#272727}.gpp-pill-dark{background:#272727;color:#fff}.gpp-editorial-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;margin:22px 0 34px}.gpp-editorial-card{background:#f6f5f0;border-radius:16px;padding:22px}.gpp-editorial-card .gpp-card-title{margin:8px 0 8px;font-size:21px;line-height:1.15}.gpp-editorial-card p{margin:0}.gpp-magazine-banner{background:#272727;color:#fff;border-radius:18px;padding:30px;margin:34px 0}.gpp-magazine-banner__pill{display:inline-block;background:#eeff38;color:#272727;border-radius:999px;padding:5px 10px;font-size:11px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;line-height:1.2}.gpp-magazine-banner__title{font-size:28px;line-height:1.1;font-weight:700;letter-spacing:-.02em;margin:14px 0 10px}.gpp-magazine-banner__text{margin:0 0 20px;color:#f6f5f0;max-width:760px}.gpp-magazine-banner__actions{display:flex;gap:12px;flex-wrap:wrap}.gpp-magazine-banner__button{display:inline-block;border-radius:999px;padding:12px 18px;font-weight:700;text-decoration:none}.gpp-magazine-banner__button--primary{background:#eeff38;color:#272727}.gpp-magazine-banner__button--secondary{border:1px solid #fff;color:#fff}.gpp-related-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin:20px 0 34px}.gpp-related-card{background:#f6f5f0;border-radius:16px;padding:18px}.gpp-related-card a{color:#272727;text-decoration:none;font-weight:700}.gpp-source-box{background:#272727;color:#fff;border-radius:18px;padding:28px;margin-top:28px}.gpp-source-row{display:grid;grid-template-columns:34px 1fr auto;gap:14px;align-items:center;padding:16px 0;border-top:1px solid rgba(255,255,255,.16)}.gpp-source-row:first-child{border-top:0}.gpp-source-num{width:34px;height:34px;border-radius:999px;background:#eeff38;color:#272727;display:flex;align-items:center;justify-content:center;font-size:12px;font-weight:700}.gpp-source-row a{color:#fff;text-decoration:none;font-weight:700}.gpp-source-arrow{color:#eeff38;font-size:22px}@media(max-width:781px){.gpp-editorial-grid,.gpp-related-grid{grid-template-columns:1fr}.gpp-magazine-banner{padding:24px 20px}.gpp-magazine-banner__actions{flex-direction:column}.gpp-magazine-banner__button{text-align:center}.gpp-source-row{grid-template-columns:34px 1fr}.gpp-source-arrow{display:none}}<\/style>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Berlin Fashion Week 2026<\/strong> a combin\u00e9 un programme mode international avec l\u2019un des \u00e9cosyst\u00e8mes cr\u00e9atifs et retail les plus exp\u00e9rimentaux d\u2019Europe. Les deux \u00e9ditions 2026 ont eu lieu du 30 janvier au 2 f\u00e9vrier et du 2 au 5 juillet. Pour une marque, l\u2019enjeu est surtout de savoir comment utiliser le m\u00e9lange berlinois de pop-ups, showrooms, side events et activations ouvertes au public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Berlin est particuli\u00e8rement pertinent pour les marques qui cherchent autre chose qu\u2019une visibilit\u00e9 luxe traditionnelle. L\u2019\u00e9cosyst\u00e8me Fashion Week relie designers, acheteurs, presse et public gr\u00e2ce aux d\u00e9fil\u00e9s, showrooms, \u00e9v\u00e9nements et \u00e0 STUDIO2RETAIL, le programme officiel orient\u00e9 consommateur.<\/p>\n\n\n\n<p class=\"gpp-fw-pillar-link wp-block-paragraph\">Vous comparez plusieurs villes ou prochaines dates ? Consultez le <a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/calendrier-fashion-week\/\"><strong>Calendrier Fashion Week 2026\u20132027<\/strong><\/a> pour voir l\u2019ensemble des Fashion Weeks, des villes et des opportunit\u00e9s d\u2019activation du cluster.<\/p>\n\n\n\n<h2 id=\"berlin-fashion-week-2026-dates\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Berlin_Fashion_Week_2026_dates_cles_en_un_coup_doeil\"><\/span>Berlin Fashion Week 2026 : dates cl\u00e9s en un coup d\u2019\u0153il<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#Berlin_Fashion_Week_2026_dates_cles_en_un_coup_doeil\" >Berlin Fashion Week 2026 : dates cl\u00e9s en un coup d\u2019\u0153il<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#Pourquoi_la_Berlin_Fashion_Week_compte_au-dela_du_calendrier_officiel\" >Pourquoi la Berlin Fashion Week compte au-del\u00e0 du calendrier officiel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#Quelle_edition_de_la_Berlin_Fashion_Week_est_la_plus_pertinente_pour_votre_marque\" >Quelle \u00e9dition de la Berlin Fashion Week est la plus pertinente pour votre marque ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#Les_meilleurs_quartiers_de_Berlin_pour_un_pop-up_pendant_la_Fashion_Week\" >Les meilleurs quartiers de Berlin pour un pop-up pendant la Fashion Week<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#Ou_louer_un_espace_pop-up_a_Berlin_pendant_la_Fashion_Week\" >O\u00f9 louer un espace pop-up \u00e0 Berlin pendant la Fashion Week<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#Pourquoi_STUDIO2RETAIL_compte_pour_les_activations_grand_public\" >Pourquoi STUDIO2RETAIL compte pour les activations grand public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#Pop-up_showroom_ou_side_event_quel_format_choisir\" >Pop-up, showroom ou side event : quel format choisir ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#Combien_de_temps_a_lavance_reserver_un_espace_pour_la_Berlin_Fashion_Week\" >Combien de temps \u00e0 l\u2019avance r\u00e9server un espace pour la Berlin Fashion Week ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#Quest-ce_qui_determine_le_cout_dun_pop-up_pendant_la_Berlin_Fashion_Week\" >Qu\u2019est-ce qui d\u00e9termine le co\u00fbt d\u2019un pop-up pendant la Berlin Fashion Week ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#Ce_que_les_marques_sous-estiment_souvent_en_preparant_la_Berlin_Fashion_Week\" >Ce que les marques sous-estiment souvent en pr\u00e9parant la Berlin Fashion Week<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#Pourquoi_lexecution_locale_compte_a_Berlin\" >Pourquoi l\u2019ex\u00e9cution locale compte \u00e0 Berlin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#Planifier_une_activation_pour_la_Berlin_Fashion_Week\" >Planifier une activation pour la Berlin Fashion Week<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#FAQ_Berlin_Fashion_Week_2026_pour_les_marques\" >FAQ : Berlin Fashion Week 2026 pour les marques<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#Quand_a_eu_lieu_la_Berlin_Fashion_Week_2026\" >Quand a eu lieu la Berlin Fashion Week 2026 ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#Quand_aura_lieu_la_prochaine_Berlin_Fashion_Week\" >Quand aura lieu la prochaine Berlin Fashion Week ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#Quelle_edition_convient_le_mieux_a_un_pop-up\" >Quelle \u00e9dition convient le mieux \u00e0 un pop-up ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#Quest-ce_que_STUDIO2RETAIL\" >Qu\u2019est-ce que STUDIO2RETAIL ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/#Sources_et_references_officielles\" >Sources et r\u00e9f\u00e9rences officielles<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<div class=\"gpp-card gpp-card-soft\" style=\"padding:26px 28px;margin:28px 0 36px\"><span class=\"gpp-pill gpp-pill-yellow\">En 20 secondes<\/span><p style=\"font-size:28px;line-height:1.08;margin:10px 0 20px\"><strong>L\u2019essentiel pour activer un pop-up pendant la Berlin Fashion Week<\/strong><\/p><div class=\"gpp-editorial-grid\" style=\"margin-bottom:0\"><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">01<\/span><p class=\"gpp-card-title\"><strong>Calendrier<\/strong><\/p><p>30 jan.\u20132 f\u00e9v. et 2\u20135 juillet 2026 ; prochaine \u00e9dition : 29 jan.\u20131 f\u00e9v. 2027.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">02<\/span><p class=\"gpp-card-title\"><strong>Format<\/strong><\/p><p>Pop-up, showroom ou side event selon l\u2019audience et l\u2019objectif.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">03<\/span><p class=\"gpp-card-title\"><strong>Quartier<\/strong><\/p><p>Mitte pour la visibilit\u00e9 ; Kreuzberg pour la cr\u00e9ativit\u00e9 et la culture.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">04<\/span><p class=\"gpp-card-title\"><strong>Timing<\/strong><\/p><p>Les meilleurs lieux et productions complexes demandent plusieurs mois d\u2019anticipation.<\/p><\/div><\/div><\/div>\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/04\/pexels-esther-perez-300282223-29864197-scaled-1-1024x768.jpg\" alt=\"Berlin Fashion Week 2026\" style=\"border-radius:18px;width:100%;height:auto\"\/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">La Berlin Fashion Week a organis\u00e9 deux \u00e9ditions officielles en 2026 : du 30 janvier au 2 f\u00e9vrier et du 2 au 5 juillet. Le calendrier officiel indique d\u00e9j\u00e0 la prochaine \u00e9dition Autumn\/Winter du 29 janvier au 1 f\u00e9vrier 2027. <a href=\"https:\/\/app.gopopup.com\/fr\/search\/berlin\/\" rel=\"noopener\">Explorer les espaces \u00e0 Berlin<\/a>.<\/p>\n\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Janvier \/ F\u00e9vrier<\/span><p class=\"gpp-card-title\"><strong>Autumn \/ Winter 2026<\/strong><\/p><p>30 jan.\u20132 f\u00e9v. 2026<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Juillet<\/span><p class=\"gpp-card-title\"><strong>Spring \/ Summer 2027<\/strong><\/p><p>2\u20135 juillet 2026<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Prochaine \u00e9dition<\/span><p class=\"gpp-card-title\"><strong>Autumn \/ Winter 2027<\/strong><\/p><p>29 jan.\u20131 f\u00e9v. 2027<\/p><\/div><\/div>\n\n\n\n<h2 id=\"why-berlin-fashion-week-matters\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_la_Berlin_Fashion_Week_compte_au-dela_du_calendrier_officiel\"><\/span>Pourquoi la Berlin Fashion Week compte au-del\u00e0 du calendrier officiel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-card gpp-card-dark\" style=\"padding:30px;margin:22px 0 40px\"><span class=\"gpp-pill gpp-pill-yellow\">Pourquoi c\u2019est important<\/span><p style=\"font-size:28px;line-height:1.12\"><strong>Berlin relie particuli\u00e8rement bien industrie de la mode et activation ouverte au public<\/strong><\/p><p>L\u2019\u00e9cosyst\u00e8me officiel comprend d\u00e9fil\u00e9s, pr\u00e9sentations, showrooms, side events et STUDIO2RETAIL, un calendrier B2C d\u00e9di\u00e9 \u00e0 la connexion entre public et marques de la Berlin Fashion Week.<\/p><\/div>\n\n\n\n<h2 id=\"berlin-fashion-week-editions-for-brands\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quelle_edition_de_la_Berlin_Fashion_Week_est_la_plus_pertinente_pour_votre_marque\"><\/span>Quelle \u00e9dition de la Berlin Fashion Week est la plus pertinente pour votre marque ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Industrie \/ showroom<\/span><p class=\"gpp-card-title\"><strong>Janvier\u2013f\u00e9vrier<\/strong><\/p><p>Collections, rendez-vous et formats orient\u00e9s industrie.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Public \/ activation cr\u00e9ative<\/span><p class=\"gpp-card-title\"><strong>Juillet<\/strong><\/p><p>Visibilit\u00e9 urbaine, communaut\u00e9 et concepts grand public.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Prochaine planification<\/span><p class=\"gpp-card-title\"><strong>Janvier\u2013f\u00e9vrier 2027<\/strong><\/p><p>La prochaine \u00e9dition officielle peut \u00eatre pr\u00e9par\u00e9e d\u00e8s maintenant.<\/p><\/div><\/div>\n\n\n\n<h2 id=\"best-berlin-areas-for-pop-ups-during-fashion-week\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_meilleurs_quartiers_de_Berlin_pour_un_pop-up_pendant_la_Fashion_Week\"><\/span>Les meilleurs quartiers de Berlin pour un pop-up pendant la Fashion Week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Visibilit\u00e9 centrale<\/span><p class=\"gpp-card-title\"><strong>Mitte<\/strong><\/p><p>Mode, galeries, retail de d\u00e9couverte et visiteurs internationaux.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Cr\u00e9atif \/ culturel<\/span><p class=\"gpp-card-title\"><strong>Kreuzberg<\/strong><\/p><p>Concepts exp\u00e9rimentaux, communaut\u00e9s et pertinence culturelle.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Lifestyle<\/span><p class=\"gpp-card-title\"><strong>Prenzlauer Berg<\/strong><\/p><p>Design, lifestyle et marques orient\u00e9es quartier.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">\u00c9v\u00e9nement \/ acc\u00e8s central<\/span><p class=\"gpp-card-title\"><strong>Potsdamer Platz et lieux centraux<\/strong><\/p><p>\u00c9v\u00e9nements plus importants, lancements et acc\u00e8s facile.<\/p><\/div><\/div>\n\n\n\n<div class=\"gpp-magazine-banner\"><span class=\"gpp-magazine-banner__pill\">Berlin Fashion Week<\/span><p class=\"gpp-magazine-banner__title\">Vous cherchez un espace pour la Berlin Fashion Week ?<\/p><p class=\"gpp-magazine-banner__text\">Comparez les espaces \u00e0 Berlin ou parlez-nous du projet si vous avez besoin de scouting, production et ex\u00e9cution locale.<\/p><div class=\"gpp-magazine-banner__actions\"><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--primary\" href=\"https:\/\/app.gopopup.com\/fr\/search\/berlin\/\" rel=\"noopener\">Explorer les espaces \u00e0 Berlin<\/a><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--secondary\" href=\"https:\/\/www.gopopup.com\/fr\/agence\/\">Planifier mon activation<\/a><\/div><\/div>\n\n\n\n<h2 id=\"where-to-rent-a-pop-up-space-in-berlin-fashion-week\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ou_louer_un_espace_pop-up_a_Berlin_pendant_la_Fashion_Week\"><\/span>O\u00f9 louer un espace pop-up \u00e0 Berlin pendant la Fashion Week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La Berlin Fashion Week ne tourne pas autour d\u2019un seul quartier luxe. Un pop-up \u00e0 Mitte, une activation culturelle \u00e0 Kreuzberg et un showroom sur rendez-vous r\u00e9pondent \u00e0 des objectifs tr\u00e8s diff\u00e9rents. Commencez par l\u2019audience, le format et le quartier, puis comparez les disponibilit\u00e9s r\u00e9elles. <a href=\"https:\/\/app.gopopup.com\/fr\/search\/berlin\/\" rel=\"noopener\">Explorer les espaces \u00e0 Berlin<\/a>.<\/p>\n\n\n\n<h2 id=\"studio2retail-berlin-fashion-week\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_STUDIO2RETAIL_compte_pour_les_activations_grand_public\"><\/span>Pourquoi STUDIO2RETAIL compte pour les activations grand public<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-card gpp-card-dark\" style=\"padding:30px;margin:22px 0 40px\"><span class=\"gpp-pill gpp-pill-yellow\">STUDIO2RETAIL<\/span><p>STUDIO2RETAIL est le calendrier officiel de la Berlin Fashion Week d\u00e9di\u00e9 aux \u00e9v\u00e9nements B2C avec une forte orientation client. Il donne aux activations ouvertes au public une place formelle dans l\u2019\u00e9cosyst\u00e8me Fashion Week.<\/p><\/div>\n\n\n\n<h2 id=\"berlin-fashion-week-activation-formats\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pop-up_showroom_ou_side_event_quel_format_choisir\"><\/span>Pop-up, showroom ou side event : quel format choisir ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">01<\/span><p class=\"gpp-card-title\"><strong>Pop-up store<\/strong><\/p><p>D\u00e9couverte publique, interaction produit et ventes.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">02<\/span><p class=\"gpp-card-title\"><strong>Showroom<\/strong><\/p><p>Acheteurs, presse, wholesale et rendez-vous priv\u00e9s.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">03<\/span><p class=\"gpp-card-title\"><strong>Side event<\/strong><\/p><p>Lancements, networking, contenu et communaut\u00e9.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">04<\/span><p class=\"gpp-card-title\"><strong>Activation B2C<\/strong><\/p><p>Exp\u00e9riences client pouvant s\u2019aligner avec STUDIO2RETAIL.<\/p><\/div><\/div>\n\n\n\n<h2 id=\"how-early-to-book-berlin-fashion-week-space\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Combien_de_temps_a_lavance_reserver_un_espace_pour_la_Berlin_Fashion_Week\"><\/span>Combien de temps \u00e0 l\u2019avance r\u00e9server un espace pour la Berlin Fashion Week ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">6+ mois<\/span><p class=\"gpp-card-title\"><strong>Projets complexes<\/strong><\/p><p>Production importante, lieux premium et activations multi-jours.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">3\u20136 mois<\/span><p class=\"gpp-card-title\"><strong>Recommand\u00e9<\/strong><\/p><p>Bonne fen\u00eatre pour lieu et coordination fournisseurs.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">< 3 mois<\/span><p class=\"gpp-card-title\"><strong>Moins de choix<\/strong><\/p><p>Davantage de compromis sur quartier, format ou production.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Prochaine \u00e9dition<\/span><p class=\"gpp-card-title\"><strong>Commencer maintenant<\/strong><\/p><p>Le calendrier officiel indique d\u00e9j\u00e0 29 jan.\u20131 f\u00e9v. 2027.<\/p><\/div><\/div>\n\n\n\n<h2 id=\"berlin-fashion-week-pop-up-cost\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quest-ce_qui_determine_le_cout_dun_pop-up_pendant_la_Berlin_Fashion_Week\"><\/span>Qu\u2019est-ce qui d\u00e9termine le co\u00fbt d\u2019un pop-up pendant la Berlin Fashion Week ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il n\u2019existe pas de prix unique. Le budget d\u00e9pend du quartier, de la surface, de la visibilit\u00e9, du type de lieu, de la dur\u00e9e, des besoins techniques et de la production. <a href=\"https:\/\/app.gopopup.com\/fr\/search\/berlin\/\" rel=\"noopener\">Explorer les espaces \u00e0 Berlin<\/a>.<\/p>\n\n\n\n<h2 id=\"what-brands-underestimate-berlin-fashion-week\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_que_les_marques_sous-estiment_souvent_en_preparant_la_Berlin_Fashion_Week\"><\/span>Ce que les marques sous-estiment souvent en pr\u00e9parant la Berlin Fashion Week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-card gpp-card-dark\" style=\"padding:30px;margin:22px 0 40px\"><span class=\"gpp-pill gpp-pill-yellow\">Erreur fr\u00e9quente<\/span><p style=\"font-size:28px;line-height:1.12\"><strong>Traiter Berlin comme Paris ou Milan<\/strong><\/p><p>Berlin valorise autant la pertinence culturelle, la cr\u00e9ativit\u00e9 et la communaut\u00e9 que le prestige. La meilleure activation est souvent celle dont le quartier et le format paraissent cr\u00e9dibles pour la marque.<\/p><\/div>\n\n\n\n<h2 id=\"why-local-execution-matters-berlin\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_lexecution_locale_compte_a_Berlin\"><\/span>Pourquoi l\u2019ex\u00e9cution locale compte \u00e0 Berlin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Contraintes du lieu, calendrier de production, autorisations, livraisons et coordination fournisseurs peuvent d\u00e9terminer la faisabilit\u00e9 r\u00e9elle du projet. Anticiper est particuli\u00e8rement important pour les side events et exp\u00e9riences B2C.<\/p>\n\n\n\n<h2 id=\"planning-berlin-fashion-week-activation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planifier_une_activation_pour_la_Berlin_Fashion_Week\"><\/span>Planifier une activation pour la Berlin Fashion Week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-magazine-banner\"><span class=\"gpp-magazine-banner__pill\">Berlin Fashion Week<\/span><p class=\"gpp-magazine-banner__title\">La Berlin Fashion Week ne se r\u00e9sume pas aux d\u00e9fil\u00e9s. Votre activation non plus.<\/p><p class=\"gpp-magazine-banner__text\">Comparez les espaces \u00e0 Berlin ou parlez \u00e0 notre \u00e9quipe du scouting, de la production et de l\u2019ex\u00e9cution locale.<\/p><div class=\"gpp-magazine-banner__actions\"><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--primary\" href=\"https:\/\/app.gopopup.com\/fr\/search\/berlin\/\" rel=\"noopener\">Explorer les espaces \u00e0 Berlin<\/a><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--secondary\" href=\"https:\/\/www.gopopup.com\/fr\/agence\/\">Parlez-nous de votre projet<\/a><\/div><\/div>\n\n\n\n<h2 id=\"faq-berlin-fashion-week-2026\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_Berlin_Fashion_Week_2026_pour_les_marques\"><\/span>FAQ : Berlin Fashion Week 2026 pour les marques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quand_a_eu_lieu_la_Berlin_Fashion_Week_2026\"><\/span>Quand a eu lieu la Berlin Fashion Week 2026 ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les deux \u00e9ditions officielles 2026 ont eu lieu du 30 janvier au 2 f\u00e9vrier et du 2 au 5 juillet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quand_aura_lieu_la_prochaine_Berlin_Fashion_Week\"><\/span>Quand aura lieu la prochaine Berlin Fashion Week ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le calendrier officiel indique actuellement du 29 janvier au 1 f\u00e9vrier 2027 pour la prochaine \u00e9dition Autumn\/Winter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quelle_edition_convient_le_mieux_a_un_pop-up\"><\/span>Quelle \u00e9dition convient le mieux \u00e0 un pop-up ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Juillet est particuli\u00e8rement pertinent pour les activations urbaines et grand public ; l\u2019\u00e9dition d\u2019hiver peut mieux convenir aux showrooms, rendez-vous et formats orient\u00e9s industrie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quest-ce_que_STUDIO2RETAIL\"><\/span>Qu\u2019est-ce que STUDIO2RETAIL ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est le calendrier B2C officiel de la Berlin Fashion Week pour les \u00e9v\u00e9nements orient\u00e9s client, cr\u00e9\u00e9 pour connecter le public aux marques de Fashion Week et \u00e0 la sc\u00e8ne mode allemande.<\/p>\n\n\n<p class=\"gpp-related-heading wp-block-paragraph\">D\u00e9couvrez d\u2019autres Fashion Weeks<\/p>\n\n\n<p class=\"wp-block-paragraph\">Comparez d\u2019autres grandes villes Fashion Week d\u00e9j\u00e0 disponibles en fran\u00e7ais.<\/p>\n\n\n\n<div class=\"gpp-related-grid gpp-fashion-week-cities\"><article class=\"gpp-related-card\"><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/paris-fashion-week\/\"><img decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2024\/08\/UWNFM4Y5MFDFHPKRQ7OKK6Z73Y.jpg\" alt=\"Fashion Week Paris 2026\" style=\"width:100%;aspect-ratio:16\/9;object-fit:cover;border-radius:14px\"><\/a><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/paris-fashion-week\/\">Fashion Week Paris 2026<\/a><\/p><\/article><article class=\"gpp-related-card\"><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/milan-fashion-week\/\"><img decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/04\/pexels-rowaa-9319526-scaled-1-1024x684.jpg\" alt=\"Fashion Week Milan 2026\" style=\"width:100%;aspect-ratio:16\/9;object-fit:cover;border-radius:14px\"><\/a><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/milan-fashion-week\/\">Fashion Week Milan 2026<\/a><\/p><\/article><article class=\"gpp-related-card\"><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/london-fashion-week\/\"><img decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/04\/bbd8e1b29da7efc6d6035209dbedc5a8-1024x512.jpg\" alt=\"London Fashion Week 2026\" style=\"width:100%;aspect-ratio:16\/9;object-fit:cover;border-radius:14px\"><\/a><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/london-fashion-week\/\">London Fashion Week 2026<\/a><\/p><\/article><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Continuez \u00e0 pr\u00e9parer votre activation \u00e0 Berlin<\/strong><\/p>\n\n\n\n<div class=\"gpp-related-grid\"><article class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-dark\">Europe<\/span><p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/meilleures-plateformes-pop-up-europe\/\">Meilleures plateformes pour louer un espace pop-up en Europe<\/a><\/p><\/article><article class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-dark\">Fashion Week<\/span><p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/paris-fashion-week\/\">Fashion Week Paris 2026<\/a><\/p><\/article><article class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-dark\">Fashion Week<\/span><p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/milan-fashion-week\/\">Fashion Week Milan 2026<\/a><\/p><\/article><\/div>\n\n\n\n<h2 id=\"sources-and-references\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sources_et_references_officielles\"><\/span>Sources et r\u00e9f\u00e9rences officielles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sources officielles de la Berlin Fashion Week utilis\u00e9es pour v\u00e9rifier les dates 2026, la prochaine \u00e9dition et le format STUDIO2RETAIL.<\/p>\n\n\n\n<div class=\"gpp-source-box\"><div class=\"gpp-source-row\"><div class=\"gpp-source-num\">01<\/div><div><a href=\"https:\/\/fashionweek.berlin\/en\/official-schedule.html\" target=\"_blank\" rel=\"noopener noreferrer\">Berlin Fashion Week \u2014 Official Schedule<\/a><\/div><div class=\"gpp-source-arrow\">\u2197<\/div><\/div><div class=\"gpp-source-row\"><div class=\"gpp-source-num\">02<\/div><div><a href=\"https:\/\/fashionweek.berlin\/en\/blog\/single-news\/berlin-fashion-week-praesentiert-den-finalen-kalender-1.html\" target=\"_blank\" rel=\"noopener noreferrer\">Calendrier final janvier 2026<\/a><\/div><div class=\"gpp-source-arrow\">\u2197<\/div><\/div><div class=\"gpp-source-row\"><div class=\"gpp-source-num\">03<\/div><div><a href=\"https:\/\/fashionweek.berlin\/en\/official-schedule\/show-schedule-information.html\" target=\"_blank\" rel=\"noopener noreferrer\">Informations STUDIO2RETAIL<\/a><\/div><div class=\"gpp-source-arrow\">\u2197<\/div><\/div><\/div>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Quand a eu lieu la Berlin Fashion Week 2026 ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Les deux \u00e9ditions officielles 2026 ont eu lieu du 30 janvier au 2 f\u00e9vrier et du 2 au 5 juillet.\"}},{\"@type\":\"Question\",\"name\":\"Quand aura lieu la prochaine Berlin Fashion Week ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Le calendrier officiel indique actuellement du 29 janvier au 1 f\u00e9vrier 2027 pour la prochaine \u00e9dition Autumn\/Winter.\"}},{\"@type\":\"Question\",\"name\":\"Quelle \u00e9dition convient le mieux \u00e0 un pop-up ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Juillet est particuli\u00e8rement pertinent pour les activations urbaines et grand public ; l\u2019\u00e9dition d\u2019hiver peut mieux convenir aux showrooms, 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Comparez des lieux \u00e0 Berlin ou planifiez votre activation avec Go\u2014PopUp.<\/p>\n","protected":false},"author":8,"featured_media":25261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","gopopup_reading_time":0,"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/posts\/26516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/comments?post=26516"}],"version-history":[{"count":0,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/posts\/26516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/media\/25261"}],"wp:attachment":[{"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/media?parent=26516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/categories?post=26516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/tags?post=26516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}