{"id":26533,"date":"2026-05-04T10:05:32","date_gmt":"2026-05-04T10:05:32","guid":{"rendered":"https:\/\/www.gopopup.com\/magazine\/madrid-fashion-week-2\/"},"modified":"2026-09-25T19:03:51","modified_gmt":"2026-09-25T19:03:51","slug":"madrid-fashion-week","status":"publish","type":"post","link":"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/","title":{"rendered":"Madrid Fashion Week 2026 : dates, espaces pop-up et activations"},"content":{"rendered":"\n<style>.gpp-card{border-radius:16px;overflow:hidden}.gpp-card p:last-child{margin-bottom:0}.gpp-card-dark{background:#272727;color:#fff}.gpp-card-soft{background:#f6f5f0;color:#272727}.gpp-pill{display:inline-block;border-radius:999px;padding:5px 10px;font-size:11px;font-weight:700;letter-spacing:.04em;text-transform:uppercase}.gpp-pill-yellow{background:#eeff38;color:#272727}.gpp-pill-dark{background:#272727;color:#fff}.gpp-editorial-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;margin:22px 0 34px}.gpp-editorial-card{background:#f6f5f0;border-radius:16px;padding:22px}.gpp-editorial-card .gpp-card-title{margin:8px 0;font-size:21px;line-height:1.15}.gpp-magazine-banner{background:#272727;color:#fff;border-radius:18px;padding:30px;margin:34px 0}.gpp-magazine-banner__title{font-size:28px;font-weight:700;margin:14px 0 10px}.gpp-magazine-banner__actions{display:flex;gap:12px;flex-wrap:wrap}.gpp-magazine-banner__button{display:inline-block;border-radius:999px;padding:12px 18px;font-weight:700;text-decoration:none}.gpp-magazine-banner__button--primary{background:#eeff38;color:#272727}.gpp-magazine-banner__button--secondary{border:1px solid #fff;color:#fff}.gpp-related-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin:20px 0 34px}.gpp-related-card{background:#f6f5f0;border-radius:16px;padding:18px}.gpp-related-card a{color:#272727;text-decoration:none;font-weight:700}@media(max-width:781px){.gpp-editorial-grid,.gpp-related-grid{grid-template-columns:1fr}.gpp-magazine-banner__actions{flex-direction:column}}<\/style>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Madrid Fashion Week 2026<\/strong> La Madrid Fashion Week 2026 a int\u00e9gr\u00e9 Mercedes-Benz Fashion Week Madrid dans un format davantage r\u00e9parti dans la ville, entre d\u00e9fil\u00e9s, programmation OFF, showrooms et activations de marque. Les \u00e9ditions 2026 ont eu lieu du 18 au 22 mars et du 14 au 19 septembre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les march\u00e9s francophones, le naming international Madrid Fashion Week domine les variantes traduites ; il reste donc le terme principal, avec Mercedes-Benz Fashion Week Madrid et MBFWMadrid comme r\u00e9f\u00e9rences officielles.<\/p>\n\n\n\n<p class=\"gpp-fw-pillar-link wp-block-paragraph\">Vous comparez plusieurs villes ou prochaines dates ? Consultez le <a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/calendrier-fashion-week\/\"><strong>Calendrier Fashion Week 2026\u20132027<\/strong><\/a> pour voir l\u2019ensemble des Fashion Weeks, des villes et des opportunit\u00e9s d\u2019activation du cluster.<\/p>\n\n\n\n<h2 id=\"madrid-fashion-week-2026-dates\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Madrid_Fashion_Week_2026_dates_cles_en_un_coup_doeil\"><\/span>Madrid Fashion Week 2026 : dates cl\u00e9s en un coup d\u2019\u0153il<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/#Madrid_Fashion_Week_2026_dates_cles_en_un_coup_doeil\" >Madrid Fashion Week 2026 : dates cl\u00e9s en un coup d\u2019\u0153il<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/#Pourquoi_la_Madrid_Fashion_Week_compte_au-dela_du_calendrier_officiel\" >Pourquoi la Madrid Fashion Week compte au-del\u00e0 du calendrier officiel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/#Quelle_edition_de_la_Madrid_Fashion_Week_est_la_plus_pertinente_pour_votre_marque\" >Quelle \u00e9dition de la Madrid Fashion Week est la plus pertinente pour votre marque ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/#Les_meilleurs_quartiers_de_Madrid_pour_un_pop-up_pendant_la_Fashion_Week\" >Les meilleurs quartiers de Madrid pour un pop-up pendant la Fashion Week<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/#Ou_louer_un_pop-up_ou_showroom_a_Madrid_pendant_la_Fashion_Week\" >O\u00f9 louer un pop-up ou showroom \u00e0 Madrid pendant la Fashion Week<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/#Pop-up_showroom_ou_lieu_evenementiel_quel_format_choisir\" >Pop-up, showroom ou lieu \u00e9v\u00e9nementiel : quel format choisir ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/#Combien_de_temps_a_lavance_reserver_pour_la_Madrid_Fashion_Week\" >Combien de temps \u00e0 l\u2019avance r\u00e9server pour la Madrid Fashion Week ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/#Quest-ce_qui_determine_le_cout_dune_activation_a_Madrid\" >Qu\u2019est-ce qui d\u00e9termine le co\u00fbt d\u2019une activation \u00e0 Madrid ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/#Ce_que_les_marques_sous-estiment_souvent_a_Madrid\" >Ce que les marques sous-estiment souvent \u00e0 Madrid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/#Pourquoi_lexecution_locale_compte_a_Madrid\" >Pourquoi l\u2019ex\u00e9cution locale compte \u00e0 Madrid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/#Planifier_une_activation_pour_la_Madrid_Fashion_Week\" >Planifier une activation pour la Madrid Fashion Week<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/#FAQ_Madrid_Fashion_Week_2026_pour_les_marques\" >FAQ : Madrid Fashion Week 2026 pour les marques<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/#Quand_a_eu_lieu_la_Madrid_Fashion_Week_2026\" >Quand a eu lieu la Madrid Fashion Week 2026 ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/#Quand_aura_lieu_la_prochaine_edition\" >Quand aura lieu la prochaine \u00e9dition ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/#Quelle_edition_est_la_plus_adaptee_a_un_pop-up\" >Quelle \u00e9dition est la plus adapt\u00e9e \u00e0 un pop-up ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/#Ou_louer_un_espace_a_Madrid\" >O\u00f9 louer un espace \u00e0 Madrid ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/#Sources_et_references_officielles\" >Sources et r\u00e9f\u00e9rences officielles<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<div class=\"gpp-card gpp-card-soft\" style=\"padding:26px 28px;margin:28px 0 36px\"><span class=\"gpp-pill gpp-pill-yellow\">En 20 secondes<\/span><p style=\"font-size:28px\"><strong>L\u2019essentiel pour activer pendant la Madrid Fashion Week<\/strong><\/p><div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">01<\/span><p class=\"gpp-card-title\"><strong>Dates 2026<\/strong><\/p><p>18\u201322 mars et 14\u201319 septembre 2026.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">02<\/span><p class=\"gpp-card-title\"><strong>Format<\/strong><\/p><p>Pop-up, showroom ou lieu \u00e9v\u00e9nementiel selon l\u2019objectif.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">03<\/span><p class=\"gpp-card-title\"><strong>Quartier<\/strong><\/p><p>Salamanca \/ Serrano pour le premium ; Malasa\u00f1a \/ Chueca pour la cr\u00e9ativit\u00e9.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">04<\/span><p class=\"gpp-card-title\"><strong>Timing<\/strong><\/p><p>Pr\u00e9voir 3 \u00e0 6 mois ; les dates 2027 ne sont pas encore officielles.<\/p><\/div><\/div><\/div>\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/05\/Madrid-fashon-week-1024x562.jpg\" alt=\"Madrid Fashion Week 2026 : dates cl\u00e9s en un coup d\u2019\u0153il\" class=\"wp-image-24761\" srcset=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/05\/Madrid-fashon-week-1024x562.jpg 1024w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/05\/Madrid-fashon-week-300x165.jpg 300w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/05\/Madrid-fashon-week-768x421.jpg 768w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/05\/Madrid-fashon-week-1536x843.jpg 1536w, https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/05\/Madrid-fashon-week.jpg 1693w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">March \/ Marzo \/ Mars \/ M\u00e4rz<\/span><p class=\"gpp-card-title\"><strong>FW26\/27<\/strong><\/p><p>18\u201322 Mar 2026<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">September \/ Septiembre \/ Septembre<\/span><p class=\"gpp-card-title\"><strong>SS27<\/strong><\/p><p>14\u201319 Sep 2026<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Next \/ Pr\u00f3xima \/ Prochaine \/ N\u00e4chste<\/span><p class=\"gpp-card-title\"><strong>2027<\/strong><\/p><p>Official dates not yet announced<\/p><\/div><\/div>\n\n\n\n<h2 id=\"why-madrid-fashion-week-matters\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_la_Madrid_Fashion_Week_compte_au-dela_du_calendrier_officiel\"><\/span>Pourquoi la Madrid Fashion Week compte au-del\u00e0 du calendrier officiel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-card gpp-card-dark\" style=\"padding:30px\"><span class=\"gpp-pill gpp-pill-yellow\">MBFWMadrid<\/span><p>MBFWMadrid se d\u00e9ploie de plus en plus dans la ville, cr\u00e9ant des opportunit\u00e9s pour pop-ups, showrooms priv\u00e9s, \u00e9v\u00e9nements presse et exp\u00e9riences retail autour du programme officiel.<\/p><\/div>\n\n\n\n<h2 id=\"madrid-fashion-week-editions-for-brands\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quelle_edition_de_la_Madrid_Fashion_Week_est_la_plus_pertinente_pour_votre_marque\"><\/span>Quelle \u00e9dition de la Madrid Fashion Week est la plus pertinente pour votre marque ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Industrie \/ rendez-vous<\/span><p class=\"gpp-card-title\"><strong>Mars<\/strong><\/p><p>Collections, showroom et visibilit\u00e9 orient\u00e9e industrie.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Visibilit\u00e9 \/ lancement<\/span><p class=\"gpp-card-title\"><strong>Septembre<\/strong><\/p><p>Plus fort potentiel public et activation urbaine.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Prochaine planification<\/span><p class=\"gpp-card-title\"><strong>2027<\/strong><\/p><p>Les dates officielles ne sont pas encore publi\u00e9es.<\/p><\/div><\/div>\n\n\n\n<h2 id=\"best-madrid-areas-fashion-week\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_meilleurs_quartiers_de_Madrid_pour_un_pop-up_pendant_la_Fashion_Week\"><\/span>Les meilleurs quartiers de Madrid pour un pop-up pendant la Fashion Week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Premium<\/span><p class=\"gpp-card-title\"><strong>Salamanca &#038; Serrano<\/strong><\/p><p>Positionnement luxe et client\u00e8le \u00e0 forte valeur.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Cr\u00e9atif<\/span><p class=\"gpp-card-title\"><strong>Malasa\u00f1a &#038; Chueca<\/strong><\/p><p>Culture ind\u00e9pendante et activations communautaires.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Visibilit\u00e9<\/span><p class=\"gpp-card-title\"><strong>Centro &#038; Gran V\u00eda<\/strong><\/p><p>Fort passage et exposition grand public.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">\u00c9v\u00e9nement \/ industrie<\/span><p class=\"gpp-card-title\"><strong>IFEMA &#038; lieux urbains<\/strong><\/p><p>Pour \u00e9v\u00e9nements, rendez-vous et formats hybrides.<\/p><\/div><\/div>\n\n\n\n<div class=\"gpp-magazine-banner\"><span class=\"gpp-pill gpp-pill-yellow\">Madrid Fashion Week<\/span><p class=\"gpp-magazine-banner__title\">Vous cherchez un espace pour la Madrid Fashion Week ?<\/p><p>Boutique sur rue, showroom priv\u00e9 et lieu \u00e9v\u00e9nementiel r\u00e9pondent \u00e0 des objectifs diff\u00e9rents. Commencez par l\u2019audience et le format puis comparez les disponibilit\u00e9s r\u00e9elles.<\/p><div class=\"gpp-magazine-banner__actions\"><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--primary\" href=\"https:\/\/app.gopopup.com\/fr\/collection\/pop-up-stores-madrid\" rel=\"noopener\">Explorer les espaces \u00e0 Madrid<\/a><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--secondary\" href=\"https:\/\/www.gopopup.com\/fr\/agence\/\">Planifier mon activation<\/a><\/div><\/div>\n\n\n\n<h2 id=\"where-to-rent-madrid-fashion-week-space\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ou_louer_un_pop-up_ou_showroom_a_Madrid_pendant_la_Fashion_Week\"><\/span>O\u00f9 louer un pop-up ou showroom \u00e0 Madrid pendant la Fashion Week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Boutique sur rue, showroom priv\u00e9 et lieu \u00e9v\u00e9nementiel r\u00e9pondent \u00e0 des objectifs diff\u00e9rents. Commencez par l\u2019audience et le format puis comparez les disponibilit\u00e9s r\u00e9elles. <a href=\"https:\/\/app.gopopup.com\/fr\/collection\/pop-up-stores-madrid\" rel=\"noopener\">Comparer les espaces<\/a>.<\/p>\n\n\n\n<h2 id=\"madrid-fashion-week-space-formats\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pop-up_showroom_ou_lieu_evenementiel_quel_format_choisir\"><\/span>Pop-up, showroom ou lieu \u00e9v\u00e9nementiel : quel format choisir ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">01<\/span><p class=\"gpp-card-title\"><strong>Pop-up store<\/strong><\/p><p>D\u00e9couverte publique, interaction et ventes.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">02<\/span><p class=\"gpp-card-title\"><strong>Showroom<\/strong><\/p><p>Acheteurs, presse et rendez-vous priv\u00e9s.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">03<\/span><p class=\"gpp-card-title\"><strong>Lieu \u00e9v\u00e9nementiel<\/strong><\/p><p>Lancements, invit\u00e9s et exp\u00e9rience de marque.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">04<\/span><p class=\"gpp-card-title\"><strong>Format hybride<\/strong><\/p><p>Retail public et programmation priv\u00e9e.<\/p><\/div><\/div>\n\n\n\n<h2 id=\"how-early-madrid-fashion-week\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Combien_de_temps_a_lavance_reserver_pour_la_Madrid_Fashion_Week\"><\/span>Combien de temps \u00e0 l\u2019avance r\u00e9server pour la Madrid Fashion Week ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">6+ mois<\/span><p class=\"gpp-card-title\"><strong>Complexe \/ premium<\/strong><\/p><p>Pour productions lourdes et adresses premium.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">3\u20136 mois<\/span><p class=\"gpp-card-title\"><strong>Recommand\u00e9<\/strong><\/p><p>Bon \u00e9quilibre entre choix et ex\u00e9cution.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">< 3 mois<\/span><p class=\"gpp-card-title\"><strong>Moins de choix<\/strong><\/p><p>Davantage de compromis.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">2027<\/span><p class=\"gpp-card-title\"><strong>Surveiller les dates<\/strong><\/p><p>Rester flexible jusqu\u2019\u00e0 confirmation d\u2019IFEMA.<\/p><\/div><\/div>\n\n\n\n<h2 id=\"madrid-fashion-week-cost\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quest-ce_qui_determine_le_cout_dune_activation_a_Madrid\"><\/span>Qu\u2019est-ce qui d\u00e9termine le co\u00fbt d\u2019une activation \u00e0 Madrid ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le budget d\u00e9pend du quartier, de la surface, de la visibilit\u00e9, du type de lieu, de la dur\u00e9e et des besoins de production.<\/p>\n\n\n\n<h2 id=\"madrid-fashion-week-common-mistake\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_que_les_marques_sous-estiment_souvent_a_Madrid\"><\/span>Ce que les marques sous-estiment souvent \u00e0 Madrid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-card gpp-card-dark\" style=\"padding:30px\"><span class=\"gpp-pill gpp-pill-yellow\">Erreur fr\u00e9quente<\/span><p style=\"font-size:26px\"><strong>Choisir l\u2019adresse avant de d\u00e9finir le r\u00f4le du lieu<\/strong><\/p><\/div>\n\n\n\n<h2 id=\"why-local-execution-madrid\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_lexecution_locale_compte_a_Madrid\"><\/span>Pourquoi l\u2019ex\u00e9cution locale compte \u00e0 Madrid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Contraintes du lieu, production, livraisons, autorisations et coordination locale influencent directement le projet.<\/p>\n\n\n\n<h2 id=\"planning-madrid-fashion-week\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planifier_une_activation_pour_la_Madrid_Fashion_Week\"><\/span>Planifier une activation pour la Madrid Fashion Week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 id=\"faq-madrid-fashion-week-2026\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_Madrid_Fashion_Week_2026_pour_les_marques\"><\/span>FAQ : Madrid Fashion Week 2026 pour les marques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quand_a_eu_lieu_la_Madrid_Fashion_Week_2026\"><\/span>Quand a eu lieu la Madrid Fashion Week 2026 ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mercedes-Benz Fashion Week Madrid a eu lieu du 18 au 22 mars et du 14 au 19 septembre 2026.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quand_aura_lieu_la_prochaine_edition\"><\/span>Quand aura lieu la prochaine \u00e9dition ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Au 25 septembre 2026, IFEMA n\u2019a pas encore publi\u00e9 les dates officielles 2027.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quelle_edition_est_la_plus_adaptee_a_un_pop-up\"><\/span>Quelle \u00e9dition est la plus adapt\u00e9e \u00e0 un pop-up ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Septembre offre g\u00e9n\u00e9ralement plus de visibilit\u00e9 publique ; mars convient davantage aux showrooms et rendez-vous professionnels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ou_louer_un_espace_a_Madrid\"><\/span>O\u00f9 louer un espace \u00e0 Madrid ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Salamanca et Serrano pour le premium ; Malasa\u00f1a et Chueca pour la cr\u00e9ativit\u00e9 ; Centro et IFEMA pour les formats \u00e9v\u00e9nementiels.<\/p>\n\n\n<p class=\"gpp-related-heading wp-block-paragraph\">D\u00e9couvrez d\u2019autres Fashion Weeks<\/p>\n\n\n<p class=\"wp-block-paragraph\">Comparez d\u2019autres villes Fashion Week cl\u00e9s.<\/p>\n\n\n\n<div class=\"gpp-related-grid gpp-fashion-week-cities\"><article class=\"gpp-related-card\"><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/paris-fashion-week\/\"><img decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2024\/08\/UWNFM4Y5MFDFHPKRQ7OKK6Z73Y.jpg\" alt=\"Fashion Week Paris 2026\" style=\"width:100%;aspect-ratio:16\/9;object-fit:cover;border-radius:14px\"><\/a><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/paris-fashion-week\/\">Fashion Week Paris 2026<\/a><\/p><\/article><article class=\"gpp-related-card\"><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/milan-fashion-week\/\"><img decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/04\/pexels-rowaa-9319526-scaled-1-1024x684.jpg\" alt=\"Fashion Week Milan 2026\" style=\"width:100%;aspect-ratio:16\/9;object-fit:cover;border-radius:14px\"><\/a><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/milan-fashion-week\/\">Fashion Week Milan 2026<\/a><\/p><\/article><article class=\"gpp-related-card\"><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/london-fashion-week\/\"><img decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/04\/bbd8e1b29da7efc6d6035209dbedc5a8-1024x512.jpg\" alt=\"London Fashion Week 2026\" style=\"width:100%;aspect-ratio:16\/9;object-fit:cover;border-radius:14px\"><\/a><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/london-fashion-week\/\">London Fashion Week 2026<\/a><\/p><\/article><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Continuez \u00e0 pr\u00e9parer votre activation \u00e0 Madrid<\/strong><\/p>\n\n\n\n<div class=\"gpp-related-grid\"><article class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-dark\">Europe<\/span><p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/meilleures-plateformes-pop-up-europe\/\">Meilleures plateformes pour louer un espace pop-up en Europe<\/a><\/p><\/article><article class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-dark\">Fashion Week<\/span><p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/paris-fashion-week\/\">Fashion Week Paris 2026<\/a><\/p><\/article><article class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-dark\">Fashion Week<\/span><p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/milan-fashion-week\/\">Fashion Week Milan 2026<\/a><\/p><\/article><\/div>\n\n\n\n<h2 id=\"sources-and-references\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sources_et_references_officielles\"><\/span>Sources et r\u00e9f\u00e9rences officielles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Official IFEMA sources used to verify the 2026 dates.<\/p>\n\n\n\n<div class=\"gpp-card gpp-card-dark\" style=\"padding:26px\"><p><a style=\"color:white\" href=\"https:\/\/www.ifema.es\/mbfw-madrid\/noticias\/calendario-marzo-26\" target=\"_blank\" rel=\"noopener\">IFEMA \u2014 March 2026 calendar<\/a><\/p><p><a style=\"color:white\" href=\"https:\/\/www.ifema.es\/mbfw-madrid\/noticias\/calendario-septiembre-2026\" target=\"_blank\" rel=\"noopener\">IFEMA \u2014 September 2026 calendar<\/a><\/p><\/div>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Quand a eu lieu la 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Comparez des lieux \u00e0 Madrid ou planifiez votre activation avec Go\u2014PopUp.<\/p>\n","protected":false},"author":8,"featured_media":25246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","gopopup_reading_time":0,"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/posts\/26533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/comments?post=26533"}],"version-history":[{"count":0,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/posts\/26533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/media\/25246"}],"wp:attachment":[{"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/media?parent=26533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/categories?post=26533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/tags?post=26533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}