{"id":26595,"date":"2026-09-25T12:12:46","date_gmt":"2026-09-25T12:12:46","guid":{"rendered":"https:\/\/www.gopopup.com\/magazine\/calendrier-fashion-week\/"},"modified":"2026-09-25T16:42:56","modified_gmt":"2026-09-25T16:42:56","slug":"calendrier-fashion-week","status":"publish","type":"post","link":"https:\/\/www.gopopup.com\/fr\/magazine\/calendrier-fashion-week\/","title":{"rendered":"Calendrier Fashion Week 2026\u20132027 : dates, villes et espaces pop-up pour les marques"},"content":{"rendered":"\n<style>\n.gpp-editorial-panel{border-radius:18px;padding:26px;margin:28px 0;background:#F6F5F0;color:#272727}\n.gpp-editorial-panel--dark{background:#272727;color:#fff}\n.gpp-editorial-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;margin:20px 0 34px}\n.gpp-editorial-card{background:#F6F5F0;border-radius:16px;padding:22px}\n.gpp-editorial-pill{display:inline-block;background:#EEFF38;color:#272727;border-radius:999px;padding:5px 10px;font-size:11px;font-weight:700;letter-spacing:.04em;text-transform:uppercase}\n.gpp-editorial-num{display:inline-flex;align-items:center;justify-content:center;background:#272727;color:#fff;border-radius:999px;min-width:34px;height:34px;padding:0 9px;font-size:12px;font-weight:700}\n.gpp-calendar{margin:22px 0 36px}\n.gpp-calendar-row{display:grid;grid-template-columns:1.35fr 1fr 1.2fr 1.6fr;gap:16px;align-items:start;padding:18px 20px;border-bottom:1px solid #E0DFDA;background:#fff}\n.gpp-calendar-row:first-child{border-radius:16px 16px 0 0;background:#272727;color:#fff;font-weight:700}\n.gpp-calendar-row:last-child{border-radius:0 0 16px 16px;border-bottom:none}\n.gpp-calendar a{font-weight:700;color:inherit}\n.gpp-magazine-banner{background:#EEFF38;color:#272727;border-radius:20px;padding:32px;margin:38px 0}\n.gpp-magazine-banner__pill{display:inline-block;background:#272727;color:#fff;border-radius:999px;padding:5px 10px;font-size:11px;font-weight:700;letter-spacing:.04em;text-transform:uppercase}\n.gpp-magazine-banner__title{font-size:28px;line-height:1.15;font-weight:700;margin:14px 0 10px}\n.gpp-magazine-banner__text{margin:0 0 18px}\n.gpp-magazine-banner__actions{display:flex;gap:12px;flex-wrap:wrap}\n.gpp-magazine-banner__button{display:inline-flex;align-items:center;justify-content:center;min-height:46px;border-radius:999px;padding:11px 18px;font-weight:700;text-decoration:none}\n.gpp-magazine-banner__button--primary{background:#272727;color:#fff}\n.gpp-magazine-banner__button--secondary{border:2px solid #272727;color:#272727;background:transparent}\n.gpp-fw-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin:22px 0 36px}\n.gpp-fw-card{background:#F6F5F0;border-radius:16px;padding:14px}\n.gpp-fw-card img{width:100%;aspect-ratio:16\/9;object-fit:cover;border-radius:12px;display:block;margin-bottom:12px}\n.gpp-fw-card p{margin:8px 0}\n.gpp-fw-card a{color:#272727;text-decoration:none;font-weight:700}\n.gpp-source-box{background:#272727;color:#fff;border-radius:18px;padding:26px;margin:22px 0 34px}\n.gpp-source-box a{color:#fff}\n.gpp-source-row{padding:10px 0;border-bottom:1px solid rgba(255,255,255,.18)}\n.gpp-source-row:last-child{border-bottom:none}\n@media(max-width:781px){\n .gpp-editorial-grid,.gpp-fw-grid{grid-template-columns:1fr}\n .gpp-calendar-row{grid-template-columns:1fr;gap:6px}\n .gpp-calendar-row:first-child{display:none}\n .gpp-magazine-banner__actions{flex-direction:column}\n .gpp-magazine-banner__button{width:100%}\n}\n<\/style>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le calendrier Fashion Week 2026\u20132027 ne sert pas seulement \u00e0 savoir quand ont lieu les d\u00e9fil\u00e9s.<\/strong> Pour une marque, les dates indiquent quand acheteurs, presse, cr\u00e9ateurs, clients et \u00e9quipes internationales se concentrent dans une ville et, par cons\u00e9quent, quand il est pertinent d\u2019ouvrir un pop-up, d\u2019installer un showroom ou de produire une activation physique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce guide rassemble les principales Fashion Weeks que nous suivons chez Go\u2014PopUp, leurs prochaines fen\u00eatres et l\u2019opportunit\u00e9 commerciale de chaque ville. L\u2019objectif est simple : passer de <em>quelle Fashion Week arrive maintenant<\/em> \u00e0 <em>o\u00f9 et comment activer une marque<\/em>.<\/p>\n\n\n\n<h2 id=\"calendrier-fashion-week-2026-2027\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Calendrier_Fashion_Week_2026%E2%80%932027_prochaines_dates\"><\/span>Calendrier Fashion Week 2026\u20132027 : prochaines dates<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/calendrier-fashion-week\/#Calendrier_Fashion_Week_2026%E2%80%932027_prochaines_dates\" >Calendrier Fashion Week 2026\u20132027 : prochaines dates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/calendrier-fashion-week\/#Quelle_Fashion_Week_choisir_selon_lobjectif_de_votre_marque\" >Quelle Fashion Week choisir selon l\u2019objectif de votre marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/calendrier-fashion-week\/#De_la_Fashion_Week_au_pop-up_quel_type_despace_votre_marque_doit-elle_choisir\" >De la Fashion Week au pop-up : quel type d\u2019espace votre marque doit-elle choisir ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/calendrier-fashion-week\/#Quand_reserver_un_espace_pour_la_Fashion_Week\" >Quand r\u00e9server un espace pour la Fashion Week<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/calendrier-fashion-week\/#Les_Fashion_Weeks_suivies_par_Go%E2%80%94PopUp\" >Les Fashion Weeks suivies par Go\u2014PopUp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/calendrier-fashion-week\/#Comment_choisir_la_bonne_ville_pour_votre_activation\" >Comment choisir la bonne ville pour votre activation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/calendrier-fashion-week\/#Questions_frequentes_sur_le_calendrier_Fashion_Week\" >Questions fr\u00e9quentes sur le calendrier Fashion Week<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/calendrier-fashion-week\/#Quand_ont_lieu_les_principales_Fashion_Weeks\" >Quand ont lieu les principales Fashion Weeks ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/calendrier-fashion-week\/#Quelles_sont_les_principales_Fashion_Weeks_internationales\" >Quelles sont les principales Fashion Weeks internationales ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/calendrier-fashion-week\/#Quand_faut-il_reserver_un_pop-up_pour_la_Fashion_Week\" >Quand faut-il r\u00e9server un pop-up pour la Fashion Week ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/calendrier-fashion-week\/#Faut-il_participer_officiellement_a_la_Fashion_Week_pour_ouvrir_un_pop-up\" >Faut-il participer officiellement \u00e0 la Fashion Week pour ouvrir un pop-up ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/calendrier-fashion-week\/#Quelle_ville_choisir_pour_ouvrir_un_pop-up_pendant_la_Fashion_Week\" >Quelle ville choisir pour ouvrir un pop-up pendant la Fashion Week ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.gopopup.com\/fr\/magazine\/calendrier-fashion-week\/#Sources_et_references\" >Sources et r\u00e9f\u00e9rences<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<div class=\"gpp-editorial-panel\">\n<span class=\"gpp-editorial-pill\">En 20 secondes<\/span>\n<div class=\"gpp-editorial-grid\" style=\"margin-bottom:0\">\n<div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-editorial-num\">01<\/span><p><strong>Maintenant<\/strong><\/p><p>Milan est en cours ; Paris, Los Angeles et Barcelone concentrent les prochaines grandes fen\u00eatres de 2026.<\/p><\/div>\n<div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-editorial-num\">02<\/span><p><strong>Janvier 2027<\/strong><\/p><p>Pitti Uomo, Paris Haute Couture Week et Berlin Fashion Week ouvrent le prochain grand bloc d\u2019opportunit\u00e9s.<\/p><\/div>\n<div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-editorial-num\">03<\/span><p><strong>Pour r\u00e9server<\/strong><\/p><p>3 \u00e0 6 mois constituent une bonne r\u00e9f\u00e9rence ; pour les emplacements prime et les productions complexes, mieux vaut commencer plus t\u00f4t.<\/p><\/div>\n<div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-editorial-num\">04<\/span><p><strong>Pour convertir<\/strong><\/p><p>Ne choisissez pas seulement une ville et une date : croisez audience, objectif, format physique et emplacement.<\/p><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les dates ci-dessous refl\u00e8tent l\u2019\u00e9tat des calendriers au <strong>25 septembre 2026<\/strong>. Lorsqu\u2019une \u00e9dition 2027 n\u2019a pas encore \u00e9t\u00e9 annonc\u00e9e officiellement, nous l\u2019indiquons comme en attente au lieu de l\u2019estimer.<\/p>\n\n\n\n<div class=\"gpp-calendar\">\n<div class=\"gpp-calendar-row\"><div>Fashion Week<\/div><div>Ville<\/div><div>Prochaine fen\u00eatre<\/div><div>Opportunit\u00e9 pour les marques<\/div><\/div>\n<div class=\"gpp-calendar-row\"><div><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/milan-fashion-week\/\">Milan Fashion Week<\/a><\/div><div>Milan<\/div><div>22\u201328 sept. 2026 \u00b7 en cours<\/div><div>Pop-up \u00b7 showroom \u00b7 lancement<\/div><\/div><div class=\"gpp-calendar-row\"><div><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/paris-fashion-week\/\">Paris Fashion Week<\/a><\/div><div>Paris<\/div><div>28 sept.\u20136 oct. 2026<\/div><div>Pop-up \u00b7 showroom \u00b7 activation luxe<\/div><\/div><div class=\"gpp-calendar-row\"><div><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/los-angeles-fashion-week\/\">LA Fashion Week<\/a><\/div><div>Los Angeles<\/div><div>16\u201318 oct. 2026<\/div><div>Pop-up \u00b7 \u00e9v\u00e9nement cr\u00e9ateurs \u00b7 lancement<\/div><\/div><div class=\"gpp-calendar-row\"><div><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/barcelona-fashion-week\/\">080 Barcelona Fashion<\/a><\/div><div>Barcelone<\/div><div>20\u201323 oct. 2026<\/div><div>Pop-up \u00b7 \u00e9v\u00e9nement \u00b7 showroom<\/div><\/div><div class=\"gpp-calendar-row\"><div><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/florence-fashion-week\/\">Pitti Uomo<\/a><\/div><div>Florence<\/div><div>12\u201315 janv. 2027<\/div><div>Showroom B2B \u00b7 rendez-vous acheteurs<\/div><\/div><div class=\"gpp-calendar-row\"><div><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/paris-haute-couture-week\/\">Paris Haute Couture Week<\/a><\/div><div>Paris<\/div><div>25\u201328 janv. 2027<\/div><div>Showroom priv\u00e9 \u00b7 activation luxe<\/div><\/div><div class=\"gpp-calendar-row\"><div><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/\">Berlin Fashion Week<\/a><\/div><div>Berlin<\/div><div>29 janv.\u20131 f\u00e9vr. 2027<\/div><div>Pop-up \u00b7 showroom \u00b7 activation cr\u00e9ative<\/div><\/div><div class=\"gpp-calendar-row\"><div><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/copenhagen-fashion-week\/\">Copenhagen Fashion Week<\/a><\/div><div>Copenhague<\/div><div>1\u20135 f\u00e9vr. 2027<\/div><div>Pop-up \u00b7 showroom \u00b7 design<\/div><\/div><div class=\"gpp-calendar-row\"><div><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/london-fashion-week\/\">London Fashion Week<\/a><\/div><div>Londres<\/div><div>18\u201322 f\u00e9vr. 2027 \u00b7 \u00e0 confirmer<\/div><div>Pop-up \u00b7 showroom \u00b7 \u00e9v\u00e9nement<\/div><\/div><div class=\"gpp-calendar-row\"><div><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/\">Madrid Fashion Week<\/a><\/div><div>Madrid<\/div><div>2027 \u00b7 en attente<\/div><div>Pop-up \u00b7 activation retail<\/div><\/div><div class=\"gpp-calendar-row\"><div><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/new-york-fashion-week\/\">New York Fashion Week<\/a><\/div><div>New York<\/div><div>2027 \u00b7 en attente de la CFDA<\/div><div>Pop-up \u00b7 showroom \u00b7 \u00e9v\u00e9nement de marque<\/div><\/div><div class=\"gpp-calendar-row\"><div><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/amsterdam-fashion-week\/\">Amsterdam Fashion Week<\/a><\/div><div>Amsterdam<\/div><div>2027 \u00b7 en attente<\/div><div>Pop-up \u00b7 exp\u00e9rience retail<\/div><\/div><div class=\"gpp-calendar-row\"><div><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/zurich-fashion-week\/\">Zurich Fashion Week<\/a><\/div><div>Zurich<\/div><div>2027 \u00b7 en pr\u00e9paration<\/div><div>Pop-up B2C \u00b7 showroom B2B<\/div><\/div>\n<\/div>\n\n\n\n<h2 id=\"quelle-fashion-week-choisir\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quelle_Fashion_Week_choisir_selon_lobjectif_de_votre_marque\"><\/span>Quelle Fashion Week choisir selon l\u2019objectif de votre marque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La ville la plus connue n\u2019est pas toujours le meilleur choix. Une activation luxe, un showroom destin\u00e9 aux acheteurs et un pop-up streetwear peuvent n\u00e9cessiter des calendriers, des quartiers et des formats totalement diff\u00e9rents.<\/p>\n\n\n\n<div class=\"gpp-editorial-grid\">\n<div class=\"gpp-editorial-card\"><span class=\"gpp-editorial-pill\">Luxe<\/span><p><strong>Paris \u00b7 Haute Couture \u00b7 Milan<\/strong><\/p><p>Showrooms priv\u00e9s, avant-premi\u00e8res presse, rendez-vous VIC et pop-ups premium.<\/p><\/div>\n<div class=\"gpp-editorial-card\"><span class=\"gpp-editorial-pill\">B2B<\/span><p><strong>Pitti Uomo<\/strong><\/p><p>Acheteurs, distributeurs, presse, rendez-vous et hospitality professionnelle.<\/p><\/div>\n<div class=\"gpp-editorial-card\"><span class=\"gpp-editorial-pill\">Cr\u00e9ativit\u00e9<\/span><p><strong>Copenhague \u00b7 Berlin \u00b7 Amsterdam \u00b7 Zurich<\/strong><\/p><p>Design ind\u00e9pendant, durabilit\u00e9, communaut\u00e9 et formats exp\u00e9rimentaux.<\/p><\/div>\n<div class=\"gpp-editorial-card\"><span class=\"gpp-editorial-pill\">Retail urbain<\/span><p><strong>Barcelone \u00b7 Madrid \u00b7 Londres<\/strong><\/p><p>Pop-ups ouverts au public, lancements et activations connect\u00e9es aux zones commerciales.<\/p><\/div>\n<div class=\"gpp-editorial-card\"><span class=\"gpp-editorial-pill\">Contenu<\/span><p><strong>New York \u00b7 Los Angeles<\/strong><\/p><p>Cr\u00e9ateurs, entertainment, beaut\u00e9, streetwear, presse et production de contenu.<\/p><\/div>\n<\/div>\n\n\n\n<div class=\"gpp-magazine-banner\">\n<span class=\"gpp-magazine-banner__pill\">Go\u2014PopUp<\/span>\n<p class=\"gpp-magazine-banner__title\">Quelle Fashion Week correspond \u00e0 votre prochaine activation ?<\/p>\n<p class=\"gpp-magazine-banner__text\">Comparez les espaces en Europe ou parlez-nous de votre projet si vous avez besoin de scouting, de production et d\u2019ex\u00e9cution dans plusieurs villes.<\/p>\n<div class=\"gpp-magazine-banner__actions\">\n<a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--primary\" href=\"https:\/\/app.gopopup.com\/fr\/search\/europe\/\" rel=\"noopener\">Explorer les espaces en Europe<\/a>\n<a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--secondary\" href=\"https:\/\/www.gopopup.com\/fr\/agence\/\">Parlez-nous de votre projet<\/a>\n<\/div><\/div>\n\n\n\n<h2 id=\"type-espace-fashion-week\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_la_Fashion_Week_au_pop-up_quel_type_despace_votre_marque_doit-elle_choisir\"><\/span>De la Fashion Week au pop-up : quel type d\u2019espace votre marque doit-elle choisir ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La Fashion Week g\u00e9n\u00e8re de l\u2019attention, mais l\u2019espace doit r\u00e9pondre \u00e0 une fonction. Avant de chercher des m\u00e8tres carr\u00e9s, d\u00e9finissez ce qui doit se passer dans l\u2019espace et qui doit y entrer.<\/p>\n\n\n\n<div class=\"gpp-editorial-grid\">\n<div class=\"gpp-editorial-card\"><span class=\"gpp-editorial-num\">01<\/span><p><strong>Pop-up store<\/strong><\/p><p>Produit, d\u00e9couverte, communaut\u00e9 et vente directe.<\/p><\/div>\n<div class=\"gpp-editorial-card\"><span class=\"gpp-editorial-num\">02<\/span><p><strong>Showroom<\/strong><\/p><p>Acheteurs, presse, distributeurs, stylistes et rendez-vous priv\u00e9s.<\/p><\/div>\n<div class=\"gpp-editorial-card\"><span class=\"gpp-editorial-num\">03<\/span><p><strong>Espace \u00e9v\u00e9nementiel<\/strong><\/p><p>Lancements, \u00e9v\u00e9nements presse, cr\u00e9ateurs, d\u00eeners et exp\u00e9riences.<\/p><\/div>\n<div class=\"gpp-editorial-card\"><span class=\"gpp-editorial-num\">04<\/span><p><strong>Activation hybride<\/strong><\/p><p>Retail, showroom et programmation dans un m\u00eame espace.<\/p><\/div>\n<\/div>\n\n\n\n<h2 id=\"quand-reserver-espace-fashion-week\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quand_reserver_un_espace_pour_la_Fashion_Week\"><\/span>Quand r\u00e9server un espace pour la Fashion Week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-editorial-grid\">\n<div class=\"gpp-editorial-card\"><span class=\"gpp-editorial-pill\">6+ mois<\/span><p><strong>Prime \/ complexe<\/strong><\/p><p>Pour les emplacements premium, les projets internationaux et la production sur mesure.<\/p><\/div>\n<div class=\"gpp-editorial-card\"><span class=\"gpp-editorial-pill\">3\u20136 mois<\/span><p><strong>Fen\u00eatre recommand\u00e9e<\/strong><\/p><p>Bon \u00e9quilibre entre disponibilit\u00e9, n\u00e9gociation et ex\u00e9cution.<\/p><\/div>\n<div class=\"gpp-editorial-card\"><span class=\"gpp-editorial-pill\">1\u20133 mois<\/span><p><strong>Moins de choix<\/strong><\/p><p>Toujours faisable, avec davantage de compromis sur la zone, la taille ou le montage.<\/p><\/div>\n<div class=\"gpp-editorial-card\"><span class=\"gpp-editorial-pill\">&lt; 1 mois<\/span><p><strong>Derni\u00e8re minute<\/strong><\/p><p>Privil\u00e9gier les espaces ready-to-use et simplifier la production.<\/p><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si la date approche, simplifiez l\u2019op\u00e9rationnel. Notre <a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/checklist-lancer-pop-up-30-jours\/\">checklist pour lancer un pop-up en 30 jours<\/a> est pr\u00e9cis\u00e9ment con\u00e7ue pour structurer ce type d\u2019ex\u00e9cution acc\u00e9l\u00e9r\u00e9e.<\/p>\n\n\n\n<h2 id=\"guides-fashion-week-gopopup\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_Fashion_Weeks_suivies_par_Go%E2%80%94PopUp\"><\/span>Les Fashion Weeks suivies par Go\u2014PopUp<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque guide de ville approfondit les dates, les quartiers, les formats et les choix d\u2019espace. Voici le cluster complet en fran\u00e7ais :<\/p>\n\n\n\n<div class=\"gpp-fw-grid\">\n<article class=\"gpp-fw-card\">\n<a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/milan-fashion-week\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/04\/pexels-rowaa-9319526-scaled-1-1024x684.jpg\" alt=\"Milan Fashion Week: guide des espaces pop-up et des activations\"><\/a>\n<span class=\"gpp-editorial-pill\">Fashion Week<\/span>\n<p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/milan-fashion-week\/\">Milan Fashion Week<\/a><\/p>\n<p><strong>22\u201328 septembre 2026<\/strong><\/p>\n<p>Pop-up, showroom et lancement de marque \u00e0 Milan.<\/p>\n<\/article><article class=\"gpp-fw-card\">\n<a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/paris-fashion-week\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2024\/08\/UWNFM4Y5MFDFHPKRQ7OKK6Z73Y.jpg\" alt=\"Paris Fashion Week: guide des espaces pop-up et des activations\"><\/a>\n<span class=\"gpp-editorial-pill\">Fashion Week<\/span>\n<p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/paris-fashion-week\/\">Paris Fashion Week<\/a><\/p>\n<p><strong>28 septembre\u20136 octobre 2026<\/strong><\/p>\n<p>Pop-up, showroom et activation premium \u00e0 Paris.<\/p>\n<\/article><article class=\"gpp-fw-card\">\n<a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/los-angeles-fashion-week\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/07\/LAFW-los-angeles-fashion-week-1024x576.png\" alt=\"LA Fashion Week: guide des espaces pop-up et des activations\"><\/a>\n<span class=\"gpp-editorial-pill\">Fashion Week<\/span>\n<p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/los-angeles-fashion-week\/\">LA Fashion Week<\/a><\/p>\n<p><strong>16\u201318 octobre 2026<\/strong><\/p>\n<p>Pop-up, \u00e9v\u00e9nement cr\u00e9ateurs et lancement \u00e0 Los Angeles.<\/p>\n<\/article><article class=\"gpp-fw-card\">\n<a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/barcelona-fashion-week\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/07\/080-fashion-week-bcn-1024x576.jpg\" alt=\"080 Barcelona Fashion: guide des espaces pop-up et des activations\"><\/a>\n<span class=\"gpp-editorial-pill\">Fashion Week<\/span>\n<p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/barcelona-fashion-week\/\">080 Barcelona Fashion<\/a><\/p>\n<p><strong>20\u201323 octobre 2026<\/strong><\/p>\n<p>Retail temporaire, showroom et activation de marque \u00e0 Barcelone.<\/p>\n<\/article><article class=\"gpp-fw-card\">\n<a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/florence-fashion-week\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/07\/florencia-fashion-week-1024x576.jpg\" alt=\"Pitti Uomo: guide des espaces pop-up et des activations\"><\/a>\n<span class=\"gpp-editorial-pill\">Fashion Week<\/span>\n<p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/florence-fashion-week\/\">Pitti Uomo<\/a><\/p>\n<p><strong>12\u201315 janvier 2027<\/strong><\/p>\n<p>Showroom B2B, rendez-vous acheteurs et hospitality \u00e0 Florence.<\/p>\n<\/article><article class=\"gpp-fw-card\">\n<a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/paris-haute-couture-week\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/07\/paris-haute-1024x683.jpg\" alt=\"Paris Haute Couture Week: guide des espaces pop-up et des activations\"><\/a>\n<span class=\"gpp-editorial-pill\">Fashion Week<\/span>\n<p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/paris-haute-couture-week\/\">Paris Haute Couture Week<\/a><\/p>\n<p><strong>25\u201328 janvier 2027<\/strong><\/p>\n<p>Showroom priv\u00e9, pop-up luxe et \u00e9v\u00e9nements VIP \u00e0 Paris.<\/p>\n<\/article><article class=\"gpp-fw-card\">\n<a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/04\/pexels-esther-perez-300282223-29864197-scaled-1-1024x768.jpg\" alt=\"Berlin Fashion Week: guide des espaces pop-up et des activations\"><\/a>\n<span class=\"gpp-editorial-pill\">Fashion Week<\/span>\n<p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/berlin-fashion-week\/\">Berlin Fashion Week<\/a><\/p>\n<p><strong>29 janvier\u20131 f\u00e9vrier 2027<\/strong><\/p>\n<p>Pop-up, showroom et activation cr\u00e9ative \u00e0 Berlin.<\/p>\n<\/article><article class=\"gpp-fw-card\">\n<a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/copenhagen-fashion-week\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/07\/copenaghe-featured-1024x576.jpg\" alt=\"Copenhagen Fashion Week: guide des espaces pop-up et des activations\"><\/a>\n<span class=\"gpp-editorial-pill\">Fashion Week<\/span>\n<p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/copenhagen-fashion-week\/\">Copenhagen Fashion Week<\/a><\/p>\n<p><strong>1\u20135 f\u00e9vrier 2027<\/strong><\/p>\n<p>Pop-up, showroom et activations li\u00e9es au design et \u00e0 la durabilit\u00e9.<\/p>\n<\/article><article class=\"gpp-fw-card\">\n<a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/london-fashion-week\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/04\/bbd8e1b29da7efc6d6035209dbedc5a8-1024x512.jpg\" alt=\"London Fashion Week: guide des espaces pop-up et des activations\"><\/a>\n<span class=\"gpp-editorial-pill\">Fashion Week<\/span>\n<p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/london-fashion-week\/\">London Fashion Week<\/a><\/p>\n<p><strong>18\u201322 f\u00e9vrier 2027 \u00b7 \u00e0 confirmer<\/strong><\/p>\n<p>Pop-up, showroom et \u00e9v\u00e9nement de marque \u00e0 Londres.<\/p>\n<\/article><article class=\"gpp-fw-card\">\n<a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/05\/Madrid-fashion-week-1-1024x615.png\" alt=\"Madrid Fashion Week: guide des espaces pop-up et des activations\"><\/a>\n<span class=\"gpp-editorial-pill\">Fashion Week<\/span>\n<p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/madrid-fashion-week\/\">Madrid Fashion Week<\/a><\/p>\n<p><strong>2027 \u00b7 dates officielles en attente<\/strong><\/p>\n<p>Pop-up, activation retail et \u00e9v\u00e9nements autour de MBFWMadrid.<\/p>\n<\/article><article class=\"gpp-fw-card\">\n<a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/new-york-fashion-week\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/07\/nyc-fashion-week-2026-1024x576.jpg\" alt=\"New York Fashion Week: guide des espaces pop-up et des activations\"><\/a>\n<span class=\"gpp-editorial-pill\">Fashion Week<\/span>\n<p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/new-york-fashion-week\/\">New York Fashion Week<\/a><\/p>\n<p><strong>2027 \u00b7 dates CFDA en attente<\/strong><\/p>\n<p>Pop-up, showroom et \u00e9v\u00e9nement de marque \u00e0 New York.<\/p>\n<\/article><article class=\"gpp-fw-card\">\n<a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/amsterdam-fashion-week\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/07\/amsterdam-fashion-week-1024x683.png\" alt=\"Amsterdam Fashion Week: guide des espaces pop-up et des activations\"><\/a>\n<span class=\"gpp-editorial-pill\">Fashion Week<\/span>\n<p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/amsterdam-fashion-week\/\">Amsterdam Fashion Week<\/a><\/p>\n<p><strong>2027 \u00b7 dates officielles en attente<\/strong><\/p>\n<p>Pop-up, exp\u00e9rience retail et showroom \u00e0 Amsterdam.<\/p>\n<\/article><article class=\"gpp-fw-card\">\n<a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/zurich-fashion-week\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gopopup.com\/wp-content\/uploads\/2026\/07\/zurich-fashion-week-1024x576.jpg\" alt=\"Zurich Fashion Week: guide des espaces pop-up et des activations\"><\/a>\n<span class=\"gpp-editorial-pill\">Fashion Week<\/span>\n<p><a href=\"https:\/\/www.gopopup.com\/fr\/magazine\/zurich-fashion-week\/\">Zurich Fashion Week<\/a><\/p>\n<p><strong>2027 \u00b7 en pr\u00e9paration<\/strong><\/p>\n<p>Pop-up B2C, showroom B2B et activations \u00e0 Zurich.<\/p>\n<\/article>\n<\/div>\n\n\n\n<h2 id=\"comment-choisir-ville-fashion-week\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comment_choisir_la_bonne_ville_pour_votre_activation\"><\/span>Comment choisir la bonne ville pour votre activation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une marque ne devrait pas choisir une Fashion Week uniquement pour sa notori\u00e9t\u00e9. Avant de r\u00e9server, croisez quatre variables : <strong>audience<\/strong> \u2014consommateurs, acheteurs, presse, VIP ou cr\u00e9ateurs\u2014 ; <strong>objectif<\/strong> \u2014vente, notori\u00e9t\u00e9, pr\u00e9sentation de collection, rendez-vous ou contenu\u2014 ; <strong>emplacement<\/strong> \u2014le bon quartier compte souvent davantage que le nombre de m\u00e8tres carr\u00e9s\u2014 ; et <strong>op\u00e9rationnel<\/strong> \u2014production, logistique, autorisations, invit\u00e9s et temps de montage.<\/p>\n\n\n\n<div class=\"gpp-editorial-panel gpp-editorial-panel--dark\">\n<span class=\"gpp-editorial-pill\">Lecture Go\u2014PopUp<\/span>\n<p style=\"font-size:25px;line-height:1.35;margin-bottom:0\"><strong>La Fashion Week ne convertit pas \u00e0 elle seule. La date concentre l\u2019attention ; l\u2019espace doit transformer cette attention en produit, rendez-vous, contenu, communaut\u00e9 ou ventes.<\/strong><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est pourquoi ce calendrier ne cherche pas \u00e0 d\u00e9cider quelle est \u00ab la meilleure \u00bb Fashion Week. Il vise \u00e0 vous aider \u00e0 identifier la fen\u00eatre la plus pertinente pour l\u2019objectif physique de votre marque.<\/p>\n\n\n\n<div class=\"gpp-magazine-banner\">\n<span class=\"gpp-magazine-banner__pill\">Go\u2014PopUp<\/span>\n<p class=\"gpp-magazine-banner__title\">Transformez le calendrier Fashion Week en projet physique<\/p>\n<p class=\"gpp-magazine-banner__text\">Trouvez des pop-ups, des showrooms et des espaces \u00e9v\u00e9nementiels en Europe, ou travaillez avec notre \u00e9quipe sur le scouting, la production et l\u2019ex\u00e9cution.<\/p>\n<div class=\"gpp-magazine-banner__actions\">\n<a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--primary\" href=\"https:\/\/app.gopopup.com\/fr\/search\/europe\/\" rel=\"noopener\">Trouver un espace<\/a>\n<a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--secondary\" href=\"https:\/\/www.gopopup.com\/fr\/agence\/\">Parlez-nous de votre projet<\/a>\n<\/div><\/div>\n\n\n\n<h2 id=\"faq-calendrier-fashion-week\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Questions_frequentes_sur_le_calendrier_Fashion_Week\"><\/span>Questions fr\u00e9quentes sur le calendrier Fashion Week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quand_ont_lieu_les_principales_Fashion_Weeks\"><\/span>Quand ont lieu les principales Fashion Weeks ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il n\u2019existe pas de date mondiale unique. Chaque ville poss\u00e8de son propre calendrier et certaines organisent plusieurs saisons par an. Ce guide est mis \u00e0 jour avec les prochaines dates confirm\u00e9es et indique comme en attente les \u00e9ditions dont le calendrier officiel n\u2019a pas encore \u00e9t\u00e9 publi\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quelles_sont_les_principales_Fashion_Weeks_internationales\"><\/span>Quelles sont les principales Fashion Weeks internationales ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Paris, Milan, Londres et New York forment le noyau historique international, mais Copenhague, Berlin, Barcelone, Los Angeles, Madrid, Amsterdam, Florence ou Zurich peuvent aussi \u00eatre pertinentes selon l\u2019objectif commercial de la marque.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quand_faut-il_reserver_un_pop-up_pour_la_Fashion_Week\"><\/span>Quand faut-il r\u00e9server un pop-up pour la Fashion Week ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trois \u00e0 six mois \u00e0 l\u2019avance constituent une r\u00e9f\u00e9rence raisonnable. Pour les adresses prime, les projets luxe ou les productions complexes, mieux vaut commencer six mois \u00e0 l\u2019avance ou davantage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Faut-il_participer_officiellement_a_la_Fashion_Week_pour_ouvrir_un_pop-up\"><\/span>Faut-il participer officiellement \u00e0 la Fashion Week pour ouvrir un pop-up ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Non. De nombreuses marques s\u2019activent autour des dates de Fashion Week sans faire partie du calendrier officiel. L\u2019espace peut servir de pop-up, showroom, \u00e9v\u00e9nement presse, lieu d\u2019hospitality ou activation parall\u00e8le.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quelle_ville_choisir_pour_ouvrir_un_pop-up_pendant_la_Fashion_Week\"><\/span>Quelle ville choisir pour ouvrir un pop-up pendant la Fashion Week ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cela d\u00e9pend de l\u2019audience, du positionnement et de l\u2019objectif. Une marque luxe, une marque streetwear et une marque qui cherche des acheteurs ne devraient pas n\u00e9cessairement choisir la m\u00eame ville ni le m\u00eame type d\u2019espace.<\/p>\n\n\n\n<h2 id=\"sources-et-references\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sources_et_references\"><\/span>Sources et r\u00e9f\u00e9rences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"gpp-source-box\">\n<div class=\"gpp-source-row\"><strong>Source officielle \u00b7 Paris \/ Haute Couture<\/strong> \u2014 <a href=\"https:\/\/www.fhcm.paris\/en\/upcoming-seasons-and-previous-editions\" target=\"_blank\" rel=\"noopener noreferrer\">FHCM<\/a><\/div>\n<div class=\"gpp-source-row\"><strong>Source officielle \u00b7 Milan<\/strong> \u2014 <a href=\"https:\/\/www.cameramoda.it\/en\/associazione\/manifestazioni\/\" target=\"_blank\" rel=\"noopener noreferrer\">Camera Nazionale della Moda Italiana<\/a><\/div>\n<div class=\"gpp-source-row\"><strong>Source officielle \u00b7 Londres<\/strong> \u2014 <a href=\"https:\/\/www.britishfashioncouncil.co.uk\/London-Fashion-Week\" target=\"_blank\" rel=\"noopener noreferrer\">British Fashion Council<\/a><\/div>\n<div class=\"gpp-source-row\"><strong>Source officielle \u00b7 Berlin<\/strong> \u2014 <a href=\"https:\/\/fashionweek.berlin\/en\/official-schedule.html\" target=\"_blank\" rel=\"noopener noreferrer\">Berlin Fashion Week<\/a><\/div>\n<div class=\"gpp-source-row\"><strong>Source officielle \u00b7 Madrid<\/strong> \u2014 <a href=\"https:\/\/www.ifema.es\/mbfw-madrid\/\" target=\"_blank\" rel=\"noopener noreferrer\">MBFWMadrid \/ IFEMA<\/a><\/div>\n<div class=\"gpp-source-row\"><strong>Source officielle \u00b7 Copenhague<\/strong> \u2014 <a href=\"https:\/\/copenhagenfashionweek.com\/about-us\" target=\"_blank\" rel=\"noopener noreferrer\">Copenhagen Fashion Week<\/a><\/div>\n<div class=\"gpp-source-row\"><strong>Source officielle \u00b7 New York<\/strong> \u2014 <a href=\"https:\/\/cfda.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CFDA<\/a><\/div>\n<div class=\"gpp-source-row\"><strong>Source officielle \u00b7 Amsterdam<\/strong> \u2014 <a href=\"https:\/\/amsterdamfashionweek.nl\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amsterdam Fashion Week<\/a><\/div>\n<div class=\"gpp-source-row\"><strong>Source officielle \u00b7 Barcelone<\/strong> \u2014 <a href=\"https:\/\/080barcelonafashion.cat\/\" target=\"_blank\" rel=\"noopener noreferrer\">080 Barcelona Fashion<\/a><\/div>\n<div class=\"gpp-source-row\"><strong>Source officielle \u00b7 Florence<\/strong> \u2014 <a href=\"https:\/\/uomo.pittimmagine.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pitti Immagine Uomo<\/a><\/div>\n<div class=\"gpp-source-row\"><strong>Source \u00e9v\u00e9nement \u00b7 Los Angeles<\/strong> \u2014 <a href=\"https:\/\/thebureaufashionweek.com\/los-angeles-fashion-week\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Bureau Fashion Week<\/a><\/div>\n<div class=\"gpp-source-row\"><strong>Source officielle \u00b7 Zurich<\/strong> \u2014 <a href=\"https:\/\/www.zfw.swiss\/designer-application\" target=\"_blank\" rel=\"noopener noreferrer\">Zurich Fashion Week<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Calendrier Fashion Week 2026\u20132027 avec dates, villes et opportunit\u00e9s pour pop-ups, showrooms et activations de marque. Guide Go\u2014PopUp.<\/p>\n","protected":false},"author":12,"featured_media":26589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","gopopup_reading_time":0,"_joinchat":[],"footnotes":""},"categories":[33],"tags":[],"class_list":["post-26595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"_links":{"self":[{"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/posts\/26595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/comments?post=26595"}],"version-history":[{"count":0,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/posts\/26595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/media\/26589"}],"wp:attachment":[{"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/media?parent=26595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/categories?post=26595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gopopup.com\/fr\/wp-json\/wp\/v2\/tags?post=26595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}