We left behind a tough year for many industries, especially for retail and hospitality. The challenge continues: some stores are still closed or have severe limitations. People are encouraged to stay at home, while some have fled the cities. Brands cannot interact with the customers traditionally; alternative channels need to be investigated. Which is why … Continued
Go—PopUp’s 2020 Milestones: what a year! The team kicked off the year in a team event in Valencia (Spain). The weather conditions that day were far from the usual Spanish sunny days. Only a couple of days after the team outing, storm Gloria hit Barcelona, where Go—PopUp has its headquarters. Little we knew that another … Continued
Last month, we launched a Livestream event with artist Daniel Berdala: Power to Creativity. Go––PopUp hosted the event in its office; we created the set from where we went live on our Online Pop-Up platform. Daniel Berdala contacted us to launch an online event to reach out to a broader audience. As at the moment, … Continued
The Internet has changed the way we socialise and the way we behaved as consumers. Influencers have become an essential part of the latter dynamic, and any brand should include them in their strategy. So, how to use an influencer in a Livestream event? But first of all, who is an influencer? An influencer is … Continued
Go—PopUp has signed its latest partnership agreement with Americanoize, an agency specialised in Influencer Marketing. This partnership will support Go—PopUp when finding the key-influencers for any Online Pop-Up event. //About Americanoize Americanoize is an international Influencer Marketing Agency based Miami- Florida- in the United States. They work with celebrities such as Christian Bale, Natalie Portman … Continued
Discover our new Premium Services: add-Ons you can access to make your Online Pop-Up more attractive, interactive and adapt it to your concept. Last April, right after half of the world was in lockdown, we launched a new product: Online Pop-Ups. A dedicated platform where any brand can launch a live event and create a … Continued
Go—Logic launches its new brand for landlords and asset managers. The aim is to help them commercialise their properties faster and cheaper while maintaining everything under their control. Go—Logic is the result of years of expertise acquired through Go—PopUp, a platform launched in 2014 to help brands looking for short term rentals. Go—Logic comes from the know-how … Continued
Every year, September is the month when retailers start to get ready for the Holiday Season. It starts on Black Friday and lasts until after Christmas sales. It is a tough period to manage demand to ensure good income, but this year forecasting says it is going to be exceptional. So, we want to discuss … Continued
Some weeks ago, we had the pleasure to host an Online Pop-Up with Chef William Chilila. William, originally from Zambia, has SouthAfrikan and Ghanaian roots. In 2018 he was one of the finalists of Masterchef UK: The Professionals. I interviewed him to learn more about what he does, the online pop-up and future projects. Giulia: … Continued
Food and beverage are one of the sectors that walloped during the quarantine, and the challenges are ongoing. In this context, restaurants, just like every other sector, are facing a transformation, and it is crucial to adapt to it. A possibility to overcome these difficult times is to opt for a more flexible solution, just … Continued
How can we reinvent retail? Reinventing our new reality is a collective effort; we cannot expect brands alone to carry out this task. Customers, creatives, designers, together are rethinking the basis of retail, also when launching a pop-up. Many brands open a pop-up as a way to showcase their product or service to a … Continued
Pop-ups, as flexible solutions, can be used for several purposes. However, today we want to focus on how to launch pop-ups in omnichannel environments and how retailers can use these functions in their marketing campaigns or integrating their business model. These three examples are incredibly valid in today’s challenging market due to COVID-19. //Showrooms … Continued
Paris is one of the most visited capitals in Europe. It is known not only for fashion but also for its culture and entertainment. We hand-picked 5 top locations to pop-up in Paris for you to pop-up. //Multipurpose space A former industrial workshop in the heart of the Marais neighbourhood, in Paris. Completely renovated in … Continued
An ever-increasing blending between digital and physical was already a reality in a pre-covid19 society. In 2018, forerunner Zara phygital pop-up made it clear what the future could look like. The lockdown and following social distancing rules have changed the way customers behave. For example, during April 2020, Zara had a 95% YOY increase in the … Continued
If you visit our Shopping Center, you will find three Online Pop-Ups “Guayusa Company“. I sat with Alvaro Bugaj to chat about his company and the events he launched on our platform. Giulia: Can you tell us more about your company? Alvaro: Guayusa is the traditional drink of Ecuador‘s indigenous people, the Quechua. The … Continued
If you are looking for a beautiful location to launch your next pop-up, we want to show you 5 best spaces in Amsterdam that we have hand picked for you. We picked them thinking on the current post-virus needs. We know that many businesses are struggling to understand how to comply with social distancing rules … Continued
As most of us start to enjoy “controlled” freedom again, we also enjoy the first signs of summer, so more than ever the Holiday season seems a mirage. But times flies and when looking at the future, Holiday season and pop-ups could be the perfect match to face the challenges retail is undergoing. //Future scenarios Many … Continued