Go—Logic launches its new brand for landlords and asset managers. The aim is to help them commercialise their properties faster and cheaper while maintaining everything under their control. Go—Logic is the result of years of expertise acquired through Go—PopUp, a platform launched in 2014 to help brands looking for short term rentals. Go—Logic comes from the know-how … Continued
Every year, September is the month when retailers start to get ready for the Holiday Season. It starts on Black Friday and lasts until after Christmas sales. It is a tough period to manage demand to ensure good income, but this year forecasting says it is going to be exceptional. So, we want to discuss … Continued
Some weeks ago, we had the pleasure to host an Online Pop-Up with Chef William Chilila. William, originally from Zambia, has SouthAfrikan and Ghanaian roots. In 2018 he was one of the finalists of Masterchef UK: The Professionals. I interviewed him to learn more about what he does, the online pop-up and future projects. Giulia: … Continued
Food and beverage are one of the sectors that walloped during the quarantine, and the challenges are ongoing. In this context, restaurants, just like every other sector, are facing a transformation, and it is crucial to adapt to it. A possibility to overcome these difficult times is to opt for a more flexible solution, just … Continued
How can we reinvent retail? Reinventing our new reality is a collective effort; we cannot expect brands alone to carry out this task. Customers, creatives, designers, together are rethinking the basis of retail, also when launching a pop-up. Many brands open a pop-up as a way to showcase their product or service to a … Continued
Pop-ups, as flexible solutions, can be used for several purposes. However, today we want to focus on how to launch pop-ups in omnichannel environments and how retailers can use these functions in their marketing campaigns or integrating their business model. These three examples are incredibly valid in today’s challenging market due to COVID-19. //Showrooms … Continued
Paris is one of the most visited capitals in Europe. It is known not only for fashion but also for its culture and entertainment. We hand-picked 5 top locations to pop-up in Paris for you to pop-up. //Multipurpose space A former industrial workshop in the heart of the Marais neighbourhood, in Paris. Completely renovated in … Continued
An ever-increasing blending between digital and physical was already a reality in a pre-covid19 society. In 2018, forerunner Zara phygital pop-up made it clear what the future could look like. The lockdown and following social distancing rules have changed the way customers behave. For example, during April 2020, Zara had a 95% YOY increase in the … Continued
If you visit our Shopping Center, you will find three Online Pop-Ups “Guayusa Company“. I sat with Alvaro Bugaj to chat about his company and the events he launched on our platform. Giulia: Can you tell us more about your company? Alvaro: Guayusa is the traditional drink of Ecuador‘s indigenous people, the Quechua. The … Continued
If you are looking for a beautiful location to launch your next pop-up, we want to show you 5 best spaces in Amsterdam that we have hand picked for you. We picked them thinking on the current post-virus needs. We know that many businesses are struggling to understand how to comply with social distancing rules … Continued
As most of us start to enjoy “controlled” freedom again, we also enjoy the first signs of summer, so more than ever the Holiday season seems a mirage. But times flies and when looking at the future, Holiday season and pop-ups could be the perfect match to face the challenges retail is undergoing. //Future scenarios Many … Continued
In trends, we call unexpected events, such as the pandemic, an activator. A disruption that accelerates or puts the focus on topics that were already on the spotlight and some changes show how COVID-19 draws attention to sustainability. Sustainability is not a new concept, nor in retail nor in other industries. Over time changes in … Continued
As Governments slowly grant more freedom of movement and allow industries, sector by sector, to open to their public, big or small companies face the same tough question: how to return to your physical store? We, at Go–PopUp, are facing the same dilemma: how can we allow our employees to go back to the office … Continued
We are happy to share with you that Go–PopUp signed a commercial agreement with The Hood. //About The Hood The Hood, located in Lisbon (Portugal), defines itself as “the anti-mall.” It promotes an innovative concept aimed at a public moved by the desire of sharing ideas, art, and experiences- creating a feeling of neighborhood … Continued
During uncertain times some companies might find it difficult to adjust their tone of voice to the new situation. Nowadays, the questions companies ask most of the time are: how to communicate with consumers during COVID-19 and how to promote my products or services but sensibly? I have already shared some cultural tensions the lockdown … Continued