Some weeks ago, we had the pleasure to host an Online Pop-Up with Chef William Chilila. William, originally from Zambia, has SouthAfrikan and Ghanaian roots. In 2018 he was one of the finalists of Masterchef UK: The Professionals. I interviewed him to learn more about what he does, the online pop-up and future projects. Giulia: … Continued
If you visit our Shopping Center, you will find three Online Pop-Ups “Guayusa Company“. I sat with Alvaro Bugaj to chat about his company and the events he launched on our platform. Giulia: Can you tell us more about your company? Alvaro: Guayusa is the traditional drink of Ecuador‘s indigenous people, the Quechua. The … Continued
During the last Holiday Season, we powered R.C.D. Espanyol’s pop-up store in one of the most exclusive locations of Barcelona. We were delighted to work with R.C.D. Espanyol, as it represented a challenge as they wanted a high-end location while keeping a connection with the territory and their story. Susana Almonacid is Leasing and Strategic Partnership … Continued
Flamingueo’s first pop-up in Barcelona: located in the heart of Gracia, one of the coolest neighborhoods of the city. The pop-up opened for 3 days during the weekend from the 31st of January to the 2nd of February. Flamingueo is a digital native store. Emilio Peña (CEO), Pablo Niñoles (CTO) y Jacinto Fleta (CMO) launched it … Continued
Kapten & Son pop-up in Amsterdam (The Netherlands) ended its experience on Wednesday the 15th of January, after 2 months. This is our last Success Story. We sat down with the Kapten & Son team to learn about this experience, as this was their first international pop-up store. The brand’s goal was to raise both … Continued
While it is evident that pop-ups are on the rise when it comes to the retail sector, they are entering new territories. If there is one trend, I think we will bring along to next year, and it is going to grow along 2020: it is using pop-ups as a recruiting strategy. I already mentioned … Continued
Instagram is a perfect tool to build your brand, and a pop-up store the physical scenario to meet the community built on the digital platform. This is how ten stores went from Instagram to a pop-up store. IG has 1 billion active users and around 500 million using it every day. The average IG user, … Continued
How can a company survive decades and be a market leader? We have been collaborating with a brand that is an example of thriving through time and challenges: LAMY. LAMY, a producer of writing instruments based in Germany, was founded by C. Josef Lamy, in 1930. After working as an export and branch manager for … Continued
Kaotiko a streetwear style company based in Barcelona (Spain) celebrated, from the 8th of July to the 8th of September 2019, the second pop-up store in San Sebastian (Spain), repeating the experience of the summer of 2018. To this achievement, it added a second location, a pop-up store in Zaragoza (Spain) in the Mall of … Continued
Crowds of people lined up outside to wait to get in to one of the most anticipated live marketing events in the city at an exclusive location found by Go—PopUp. Arizona Vintage is a vintage fashion brand founded in 2013 in northern Spain that offers one-of-a-kind treasure pieces found all around the world. In … Continued
After Donuts incredible on-going success with its first store in Diagonal Shopping Center in Barcelona , Go—PopUp has found the perfect pop-up store for its second location of this famous brand from Bimbo. Donuts has been making its iconic and delicious Donuts since 1962 in Spain, when its founder visited the United States and discovered … Continued
intu Puerto Venecia hosts a new pop-up store from the Barcelonian brand Kaotiko, which will be open during the next months in a prime location, occupying an area of 120 m². Kaotiko began its fantastic journey in 1999 with a very clear mission: to bring fashion to the street. It has established itself in the … Continued
The eternal spring of the Canarian Islands was unveiled in a unique experiential pop-up experience in London, supporting the Canary Islands marketing campaign to promote and grow tourism. Objective Marketing Promotion Event for Canary Islands Tourism Campaign Duration of 3 days in a high frequented A-Location in London Create awareness and reach new audiences for … Continued
Located in the new retail zone at the upper floor of the prestigious shopping centre in Barcelona, the space creates an opportunity of visibility for various brands. For both new entrepreneurs and large firms, The Cube is a pop-up space dedicated to sharing ideas and projects in one of the most popular places in the … Continued
For this project, Go—PopUp was responsible for finding the perfect live communication location in Barcelona at the recognizable Diagonal Shopping mall. The pop-up is a stand that offers the opportunity to enjoy a round and unique moment, where you can personalize your doughnuts in a variety of fillings, coverages and toppings for any … Continued
On 16 and 17 November, Facebook stages a pop-up store in Hohe Strasse 68-82 in Cologne. The Germany’s first Meet Facebook. You ask. We answer. Event in the heart of Cologne’s city center is for everyone who wants to experience Facebook up close. For Facebook this is the first stationary pop-up store in Germany, comparable … Continued
Go-PopUp continues on collecting success stories, this time offering the ideal pop-up for the Barcelona brand Kaotiko, at the heart of San Sebastian. The pop-up project for Kaotiko lasted three months in the central plaza of the Bretxa, located in the famous coastal city of San Sebastian. This glass-cube pop-up with an unbeatable … Continued
Go—PopUp worked on the openings of Corona’s first two spaces in Catalunya during the summer seasons, whose locations were in Barcelona and Sitges and each were transformed in an oasis filled with nature. Corona’s main objective was to open attractive reference spots, where the beachy and chill-out essence that the brand is known about, gets visitors … Continued
Go—PopUp starts in the United Kingdom and Ireland with Popertee, the newest member of the Smart Retail Hub. This partnership increases the internationalisation of the pop-ups, creating new opportunities for our clients in the most exciting and important markets in the world. Its most-visited cities are Europe’s biggest retail centres, such as London, Barcelona or … Continued