Who does not know this feeling: You’re in a tiny changing room, it’s super warm, the jeans you chose do not fit and the color of the shirt makes you look pale. You are half-naked and had to run through half of the store to change clothes. Well, there is a solution that will make you feel more comfortable. APPARENTLY DIFFERENT offer you a new way of shopping from October 1st on in their pop-up shop on Brunnenstraße 190.
»Well-known advantages of online shopping like swiping trough different outfits and the actual try on in a private atmosphere were adapted to create a new way of offline shopping«, says Dorian Freudenreich CEO of APPARENTLY DIFFERENT. »We are keeping everything that makes shopping so cozy and comfortable: The inspiration of a real sales floor, clothes you can touch and try on and of course you have them directly after paying.«
Via touchscreen you can choose from an extensive range of clothes and can order every garment. After a few seconds the clothes are provided in a drawer and you can easily try it on. -Without any huzzle.
You find a lot of great brands in the pop-up shop for men and women like Maison Scotch, Marc O´Polo, 0039 Italy, Strenesse, 7 for all Mankind, Stefanel, Lindbergh, Herschel, Nike, Tiger of Sweden, Makia, Filippa K und Scotch & Soda. You can either choose single pieces or a complete outfit, composed by professional stylists extra for APPARENTLY DIFFERENT.
Photo © Dorothea Tuch
APPARENTLY DIFFERENT – Pop-Up Store
Brunnenstraße 190, 10119 Berlin-Mitte
Open Monday- Saturday 12pm – 8pm.
Where to find us